Web Design Tips The Top 8 Elements to an Effective Website - #052

You could probably think of ten things you’d rather do than work
on your business’s website. Regardless of how unexciting it might
be, your website is often your customer’s first encounter with
your business — making a well-designed website essential for
digital marketing success.


 


In this episode, you’ll learn the main reasons why web design
matters and top tips and elements to easily make your website
more effective so it can make you money.


 
Episode Discussions:

Why website design matters

The best places for a call to action on your website

How many call to actions to have and the negative impact of
having too many

How to choose which call to action to use

The question your website should immediately answer

One of the most powerful forces in the marketing world and
ways to include it on your website

The psychology behind social proof

Why video is an important element to have in your marketing
and on your website

Different places to post video other than your website

Why not having a responsive website is losing you customers
and money

Examples of successful clean and easy-to-understand websites

How to think like your visitors to create the easiest
experience possible

How to avoid making social proof look “staged”

Why text is still important for your website and how having
too much can hurt you

The ultimate key to designing a successful website

A recommended resource to help you implement this episode’s
guidelines and tips



 


3:38
#1. Design matters.


Always remember: The back button is just one
click away

Important to make a good first impression

Should positively reflect your brand, be clean, simple, easy
to navigate

Less is more



 


4:47
#2. Confirm before you convert.

Immediately answer your website visitor's question "Am I in
the right place?"

Place a clear, compelling tagline in a prominent place

Don't confuse visitors with fancy talk or jargon.

Avoid being overly creative.

Keep it simple.





 


5:51
#3. Have one call to action.

Have one primary goal above all else.

Everything on the site should be designed to support that key
objective.

Too many options results in less action taken — not more.

Decide your best sales conversion mechanism and build from
there.



 


6:56
#4. Simplify your services.

Ensure your product/ services page is short, simple, easy to
understand

Add a "click to read more" button if necessary.



Start off with less being more.

Pretend you're explaining your services to a 12-year-old.

Combine large varieties of services/products into relevant
categories.



 


8:15
#5. Make it responsive.

Over half of all web browsing is done from a device other
than a desktop computer.

Ensure your website looks as good, or better, on a tablet,
smartphone, TV.



"If your website isn't responsive to different screen sizes, it
needs to be and it needs to be today. Otherwise you're losing
money and you're losing customers."


8:44
#6. Don't make them think.

Your website should be as easy as possible for visitors.

The less they have to search, decipher, and scroll, the
better.

Examples of clean and easy-to-understand websites: Google,
Airbnb, Dropbox, Uber.

Do the thinking for your visitor by asking yourself:

What info would they want?

What is the best way to deliver it to them?

How can you deliver the best, fastest, easiest solution
cleanly and simply?





 


9:51
#7. Prove it.

Social proof is one of the most powerful forces in the
marketing world.

Shows how others have acted.

Gives guidance and context on how they should act as
well.



Social proof is ingrained in our psychology.

Use testimonials, reviews, endorsements, case studies, build
up a large social media following.

Make it credible, make it look like your target market, go
easy to avoid looking "staged."



 


11:14
#8. A video is worth a million words.

Text is important on your website for search engines and
visitors who prefer reading.

But too much text is likely hurting your user experience,
conversions, and sales.

Replace some of your website's text with video whenever
possible.

Videos help:

Humanize your brand

Build trust

Convince and convert undecided/on the fence customers

Create massive authority in your market





 


Places to post video other than your website: YouTube,
Facebook video, Vimeo.



 


12:34


"The key to designing a successful website is remembering that
it's not about you, it's about your customers."


Put their needs, experience, and desires first.

Follow this episode’s guidelines and implement tips:

Many DIY options available

sirenconsultingfirm.com/web

Specializes in everything discussed in this episode

Helps put all tips into reality







 
Mentioned in this episode:

sirenconsultingfirm.com/web



 


Contact Adam: Adam@AdamErhart.com


 


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