Video Marketing For Business 5 Tips On How To Grow Your Business With Video - #053

 


Over half of marketing professionals cite video as the form of
content with the highest return on investment (ROI). With a stat
like that, one can’t help but scratch their head at business
owners and entrepreneurs reluctant to include video in their
marketing strategies.


 


Episode #39 discussed keys to an effective video content
marketing strategy, gave tips on how to create a video ad, and
provided a free video ad template.


 


In this episode, Adam discusses essential elements to include in
your video marketing — from content creation to syndication — and
how to effectively use video marketing to grow your business.


 


Taken action or advice from the podcast that earned great
results? Email Adam your Modern Marketing success story:
adam@adamerhart.com


 
Episode Discussions:

How to get more mileage out of your video so you can be sure
you’re not wasting your initial investment

How the customer journey should shape your video’s content
and which type of video will maximize your efforts

One of the fastest ways to tank your video’s effectiveness
and results

Tips and tools for different comfort levels, including the
camera shy

Screen recording and presentation software recommendations

Different video styles and formats that require no
face-to-camera interaction

How and why to strategically invest in video marketing

Ways to leverage your video content

Why every video should include a call to action

Where to get more video tips and score a free video ad
template



 


3:37 
#1. Style

(Format and style of the video itself)


There’s a form/style of video for every comfort level.



Tips and tools for the camera shy:

Create a PowerPoint or Keynote presentation, get screen
recording software, talk over the slides or hire voice actor
or willing employee.


Screen recording software - Camtasia,
Screenflow


Presentation software - PowerPoint,
Keynote



Other options that require no face-to-camera interaction:

Professionally recorded videos using staff

Hire professional actors if budget allows

Animated videos

Talk over plain text





 


5:18
#2. Invest

Invest in video marketing strategically

Track your numbers

Treat it as a valuable marketing asset



"Time and budget dedicated to strategic video content is
statistically money very well-spent."


6:08
#3. The customer journey

Content should be based on your audience and where they are
on the customer journey.

Think about where the customer is in relation to the buying
cycle and your business. If they’re…

New to you and your business - Create an educational
video

Aware of the problem, sorting out options - Create an
explainer video

In final buying stage, ready to do business - Create a
demo or testimonial video





 


7:40
#4. Share

Leverage or syndicate video across a number of different
channels.

YouTube, Facebook (upload video file natively), embed on
your website





"The greater the distribution, the more people you'll reach and
more potential customers you stand to attract."


 


8:10
#5. Call to action (CTA)

Every video should have a goal

Always include a relevant call to action

Leaving viewers with an action to take gets you more bang for
your buck.

Neglecting a CTA is one of the fastest ways to tank your
video's effectiveness and results.



 


9:02


52% of marketing professionals cite video as the form of
content with the highest return on investment.



 


Looking for more video tips and tools? Check out:


Episode #39: 3 Keys to an Effective Video Content Marketing
Strategy

Adam’s free video ad template



 
Mentioned in this episode:

Screenflow

Camtasia



 


Contact Adam: Adam@AdamErhart.com


 


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