How To Create A Digital Marketing Strategy - #054

Ever wondered why so many other businesses seem to get great
results using practically any marketing tool or tip? It’s because
failing or succeeding has little to do with gadgets and
everything to do with a well-planned digital marketing strategy.


 


In this episode, Adam explains why it’s so important to have a
strategy, the reasons why marketing fails to deliver results for
many small business owners and entrepreneurs, and how to create
the perfect digital marketing strategy to set your business up
for success.


 
Episode Discussions:

Jay Abraham and the Strategy of Preeminence

Why so many marketing tools don’t result in good ROI (Return
on Investment)

Secrets to making your online marketing strategy effective

Why marketing without a strategy is a gamble

Where entrepreneurs and business owners struggle the most in
their marketing

The mindset that attracts more customers, revenue, and market
share

Tools and tips to clearly identify your target market (for
free)

How to connect with your ideal customer and make them feel
valued

Accomplish these two things before choosing your media option

The key to getting better results from your marketing for
less time, effort, and money



 


3:54
Mindset - How you approach your marketing and business

Your goal is to aim to be the best in your market in at least
one area.

Become your customers most trusted advisor and go-to source
for information.

Results in more customers, revenue, and market share



Aim to make your marketing valuable in and of itself.

Those who don’t buy should still walk away with value
from your marketing and a good feeling about you and your
company.





 


4:55
Clearly identify your target market and ideal customer

Paint a clear picture of your ideal target market.

Listen to episode #2 for tips on creating your customer
avatar.



Better understanding your market makes them feel understood.

Include detailed demographics, geographic details, and
psychographic variables.

Listen to episode #3 for tips on free customer market
research.





 “The reality is, the better you describe exactly who you're
trying to serve, the more effective all of your future marketing
efforts will be."


5:58
Message

Make your ideal customer feel heard, valued, and cared for.

Marketing is less about you and more about how to connect
with your customers.

Uncover and solve their pressing pains and problems.

Demonstrate how your business is best positioned to solve
their problems.



 


6:32
Choose the right media option

Shouldn't be done until after you've identified your market
and clarified your message.

Choose the 1-3 tools that will have the greatest impact.

Will provide the greatest ROI and effectiveness.



Listen to episode #6 for secrets to an effective online
marketing strategy

Focus on the channels your customers are most active on.

Provides better results for less time, effort, and money





 


7:56
Episode takeaways & wrap-up

 


Taken action or advice from the podcast that earned great
results? Email Adam your Modern Marketing success story:
adam@adamerhart.com


 
Mentioned in this episode:

Episode #2 - The Customer Avatar

Episode #3 – Free Customer Market Research

Episode #6 – Secrets to an Effective Online Marketing
Strategy



 


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