Trey Lewellen on Commitment, Focus, and Goals | #058

There’s a side to a business owner or entrepreneur’s life not
many get to see. The less glamorous times dealing with the
consequences of weakened commitment or focus. But there are ways
to persevere through those tough times and get on track. Or
better yet — avoid them entirely.


 


In this episode, Adam sits down with Trey Lewellen who built a
thriving business just to watch it go downhill as a result of
losing focus on the core aspects of his operation. By shifting
his mindset and putting systems in place, Trey managed to reverse
the damage and become more successful than ever — not to mention
build a massive online following. Listen in as Trey explains
exactly how he did it and gives you practical tips on achieving
similar results in your business.
Episode Discussions:

A simple formula to help foresee the future and be prepared
for it

Overcoming the challenge of having too many available options

The MTO system that helps you create business visions and
goals

How Trey keeps his in-house team focused

Why you should always have a “startup mentality”

Doubling “outrageous” revenue goals

The advantages of running a business like a speedboat vs an
aircraft carrier

How to be a leader to your team during chaotic times

Three main factors that contributed to Trey’s success

Creating and marketing good offers




2:25


Trey's backstory:
-Over the last 5 years, has grown his…


-Email database to 1.1 million people


-Buyers list to 400,000


-Facebook fans to 300,000


-Using loss leaders, free + shipping items, and continuity offers


5:53 
Losing focus

Trey found himself consumed with backend issues like shipping
products and printing labels. He created a shipping warehouse and
hired 25 people then built a call center to handle customer
service. The business suffered as a result.


“I'm really good at making good offers. No-brainer offers…I lost
focus on building a funnel and [creating} good offers and turned
it to building a shipping warehouse and a call center.”-TL


8:11 


Trey ships gun equipment like oil, targets, and whistles.


 


9:14 
Foresee the future and be ready for it

Multiply everything by 1,000 (i.e. Facebook Ads, shipping, call
volume)


Assess if the current systems in place will work at that
magnitude


 


11:22 


What Trey instills in his team to keep them focused:
"We're a startup and we'll always be a startup because once you
lose that feeling of startup, I think you start slacking and you
get lazy." Interact and act as a speedboat vs an aircraft carrier.
Use meetings to make a decision on goals and future pace and decide
what needs to be changed to succeed.

"We're a speedboat, not an aircraft carrier...Speedboats make turns
really quickly."-TL

 


12:13 


That mindset enables you to play your competitive advantage and
go along with the market.


 


12:24 


“By knowing your goal, by knowing where you're trying to get,
that dictates if the decision's easy or not.”-AE


12:39 
Use the MTO system to create business visions and goals

Minimum goal

Target goal

Outrageous goal (Trey’s was $60K)



A short time later, he nearly doubled his outrageous goal in one
month.


 


16:25 
Contributing factors to Trey’s success Commitment Continuous
implementation Focus

 


19:23 


"Just fly the plane."
In the midst of chaos and uncertainty, some business owners get
up from their pilot seat to go panic with the rest.


Continue “flying the plane.” It allows everyone to be safe and
live.


Be a leader and keep marching forward.


 


22:39 


"I was on the swim team in high school. Don't make fun of me. You
probably should just leave that out of the show notes."-TL


 


24:39 
Trey’s overall marketing success

“We went away from all the masses. All the masses build and buy
ads but they don't have offers. No one knows how to build good
offers.”-TL


Builds 1-2 efficient and converting funnels a week


Combines the best advertising agencies with the best offer makers


29:37  "Your podcast is changing
lives, my friend.” - TL
Mentioned in This Episode:

Trey’s Website


Trey’s Facebook


 


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