An Interview w/ International Bestselling Author and Founder of Epic Author Publishing Trevor Crane (Part 1) | #059

Everyone knows the power of a book and the authority attached to
the author. It’s like an instant credibility card. But the
process of writing a book can seem like a tall order — investing
valuable resources like time and money for a questionable return.
Or maybe you’ve written a book that flopped or failed to help
meet your outcome and mission.


 


As a bestselling author and seasoned business consultant, Trevor
Crane knows the secret to writing a book not just quickly, but
one you can leverage as the ultimate marketing tool. Fortunately,
he ‘likes to share things he does well with other people.’ In
this high-energy episode, Trevor discusses overcoming the fears
associated with book writing and gives actionable tips and
resources (even homework!) to help you write a profitable book
fast.


If you've been sitting on the idea of writing a book, prepared to
be motivated into action.


 
Episode Discussions:

Overcoming fears associated with publishing a book

Three reasons to write a book now and stop putting it off

How to interact with your audience to get case studies and
find new prospects for your book

Gaining instant credibility

Getting over typical objections to writing a book

An elegant way to ask for referrals for people that don’t
like asking

What kind of book should you write?

Trevor questions Adam about his book in progress to make sure
he’s writing the right book

Trevor’s client book publishing success stories

10xing your income by publishing books

Why you shouldn’t hesitate to put all of your best content in
your first book

Client outreach and how to start interviewing for book
research [scripts]

Marketing your book, the “ninja elegant” way

Free resources with templates to guide your book writing
process

Building anticipation and testing your audience



 


3:58
Trevor’s Story:

Struggled for over 20 years to publish his first book

Used the "Call-Your-Mom" strategy to help him write his book
(not recommended for book publishing)

"Pseudo published" his book

His first book mentor Mike wrote his first book going through
cancer treatment by recording his story on his phone and had it
transcribed into a book. He built a 7-figure business.

All of Trevor’s excuses seemed insignificant

Found success after swallowing pride and asking for help



 


6:50


The first year Trevor and his wife published books, they 10x'd
their income.


 


7:30


“What I learned was not just how to write a great book but how to
get it done fast and leverage it into my most powerful marketing
tool.”


 


8:36


“Whatever it is you do, there are people out there with problems
and they need your help. Every minute you're not out there
solving those problems for them, you're doing them a disservice.
Get over your ego. Figure out how to get your book out there.”


 


11:09


Throughout the episode, Trevor will be asking Adam core question
about the book he’s writing to help him make sure he’s writing
the right book.


 


12:01


“If there's one piece of advice to Adam and everyone listening,
don't go it alone.”


 


15:41


Three reasons to write a book now:
You're going to die. If you write the right book, it can
establish credibility. If you don't get your book out there, you're
being selfish. People need what you know.

 


18:51 
Phase 1: The Declaration

On a social media channel of your choice, publicly announce that
you're writing a book and it's getting published.


 


21:39
Typical objections to writing a book:

Intimidated by the pros


Time, money, will it be worth it? will anyone read it?


 


23:15
Trevor's books to guide your book writing process:

Big Money With Your Book Without Selling a Single Copy



Print copy - (just pay shipping)


Free digital download version


 


How To Write The Right Book Fast



 


26:14


"We think a book takes a lot of time. We think it takes a lot of
money. We think it takes all these things but Mike [Trevor’s
mentor] wrote his book when he was going through cancer
treatments when he had one hour a day."


 


26:34


"Too often, as creative intelligent people, we shove too much
stuff into our book when we don't have the clarity first…Once you
get clarity around the right book to write, you can get your book
done in less than 30 days."


 


29:05
Building anticipation about your book

If you put out there in the world that you've got something
coming, you're modeling multibillion-dollar companies. Elon Musk
declared he'd be selling a cheaper Tesla and presold 500,000 cars
before the factories were even built.


 


33:04
Interact with your audience

Find out what they want, start interviewing new people that could
be case studies or prospects for your new content.


 


33:33
Book writing homework:

Find out what you're going to sell, who you're going to sell it
to. Ask them what they want and then give it to them.


Pick your 5 favorite "wow" clients that you love.

Interview people in quick 10-minute phone calls (set a timer)

Ask them a few core questions about what their challenges are
or what results they want.

Ask them "Who do you know we can help?"



 


37:56
How to start interviewing people, get referrals, and market
your book the “Ninja elegant” way [script]:

“By the way, I’m writing a new book and my publisher said my
job is to find my 5 favorite clients and you made the top of my
list. I’d like to interview you for my book. It's going to be
about (what I do best). When can I get 10 minutes to interview
you?



 


“Who do you know who's like you because my publisher told me
to go find 10 more of my ideal prospects and interview them for
my book. I want to find out what their challenges are and what
results they want so I can make sure this book is awesome.”



 


Be sure to join Adam for part II of this interview with
Trevor Crane!


 
Mentioned in this Episode:

Website: TrevorCrane.com


 


Big Money With Your Book Without Selling a Single Copy


Print copy - (just pay shipping)


Free digital download version


 


How to Write the Right Book Fast


 


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