An Interview w/ International Bestselling Author and Founder of Epic Author Publishing Trevor Crane (Part 2) | #060

This is part 2 of our interview with bestselling author, Trevor
Crane. Listen first to part 1, episode #59 so you’ll have a
complete and cohesive system to help you decide what to write
about, how to write it, and how to use your book to market and
grow your business.
  Episode Discussions

Book publishing on Amazon - tools, tips, and money-saving
secrets

Dealing with trolls and one-star reviews

Structuring your table of contents

Tips on effectively titling your book

4 questions to help ensure you’re writing the right book and
what leads to writing the wrong book

How to profitably presell and market your book on Amazon

Takeaways from Tim Ferriss and The 4-Hour Work Week

Leveraging interviews into new clients and prospects

Analyzing titles and subtitles and how they should correlate

Tony Robbins, The Wizard of Oz, and Tesla

What to do if you want to change the original topic of your
book, even after you tell people what it's about

Writing a description prelaunch and before you know all the
details

The serious problem of being ashamed of your published book

Converting readers into customers and using your book as
“bait”

How to be confident about publishing your book

A step-by-step process to getting a rockstar promotional
partner

A pep talk to get you motivated to start writing your book
today



 


5:16


You can pre-sell your book on Amazon without a website as long as
you have a cover and a description.


 


10:25
4 questions to ask your interviewee to make sure you write the
right book: Who? - Who is the best person to read
this book What? - What is this book going to be
about? Is it properly titled? Why? - Why does your
perfect reader care?

Two reasons: 1. This book solves problems 2. It delivers results.


When you talk to clients, look for language that triggers them.
What's next? - What do you want your readers
to do next?

 


22:26
Before finishing your book:

Talk to people

Leverage those conversations into new clients, prospects, and
promotional partners

Ask the 7-magic word question at the end of the interview
even if they're a leader in the industry…



 


25:17


Trevor's client, Lisa Chastain, made at least $60K while figuring
out what her book was about.  Within 24 hours it was a #1
bestseller in 4 countries.


 


26:09
Preselling and free marketing via Amazon

How Trevor's wife published her book and made money:


Solidified a title and subject

Created the cover (title and description)

Listed book for preorder on Amazon (without starting it)

Amazon will market for you internationally as a Hot New
Release and email people who are searching for certain terms
(problems, results).



One reader booked consulting sessions, purchased programs,
and referred more customers to her generating around $30K total.



 


28:25


If the right person reads your book, they'll want to work with
you.


 


30:14


"Your book is bait."


Provide value to people by giving them your best content

Have a path that leads them to your products and services



 


32:19
How to write the description — prelaunch:

It won't come from you. Ask people what they want and give it to
them.


Post on your favorite social media channel and ask if anyone
wants to join your book launch team.

Test it and write it the best you can. “Can I send you
chapter one and see what you think?”

Develop the cover, title, and description based on feedback
from you book launch team.



 


32:53


"My first review on my first book was a one-star review. It hurt
my soul!"


 


33:41


"Most people write a book in silence without anyone knowing. If
somebody says they don't like it, what ends up happening is they
get ashamed of it."


 


34:14
How to be confident about publishing your book:

By implementing this research process, you know without doubt
that people want your content. Your ideal audience has already
told you they care, like it, want it and have preordered.


 


36:04


"I want my book to attract a certain type of person, my favorite
client, and repel all the yahoos."


 


37:23


The wrong sequence leads to writing the wrong book.


 


37:39
Trevor’s ‘declaration’ challenge to Adam

Are you going to be an example for your audience, put
your money where your mouth is, take advice and say you're
publishing a book? I'm afraid I'm going to have to when
you put me on the spot like that.


 


38:10
The last ‘7-magic word’ question to ask when you're
interviewing a prospect or potential client for your book:

"Would you like some help with that?" -  If they do, book a
time.


 


Follow up question: Who else do you know?
(asking for referrals)


Remember:


You're not trying to sell them.

You're there to really honor them and discover what’s making
them tick.

They'll appreciate you and see that you care.

This is a strategy that never goes away.



 


40:56
How to land the promotional partner you want

Go to a networking event or conference to see incredible
people speak.

Bring your journal and take great notes.

Wait until the end of the presentation when people line up to
talk to speaker.

To set yourself apart, honor them and say, "Thank you for
that presentation. It was amazing. I learned some great stuff I
want to implement. But I have a question/favor to ask. I'm
writing a new book about ______ and you would be phenomenal. Can
I potentially interview you for my book?"



 


43:32
Main takeaways Make a declaration that you're writing a book
Read The Big Money Book

 


Bonus tip: record your interviews. They can be
used in your book or given as bonuses for your book.


 


47:51


“Trying to do something is failure until you've achieved it.”


 


48:58
If you've ever had the dream, goal, vision of one day writing a
book of your very own…

Today is likely the very best day to start. In fact, there's
probably no better time than right now so make that declaration,
get it out there in the world and share your thoughts, insights,
wisdom, and stories. There's definitely people who would benefit
from it and who would want to hear from you." – Adam Erhart


 
Mentioned in this Episode:

TrevorCrane.com

Big Money With Your Book Without Selling a Single Copy

Print copy - (just pay shipping)

Free digital download version





 


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