Rapid Scaling, Growth Mindset, and the Fall of Gurus w/ Chris Evans | #062

The Modern Marketing podcast is big on equipping you with the
best tactics and strategies you need to market and grow your
business. But the toolkit wouldn’t be complete without addressing
the very instrument that makes strategy effective — your mindset.


 


Before you shy away, understand this episode’s guest is a far cry
from the woo-woo type. However, he’s learned a thing or two about
the role your mental game plays in achieving success. 


 


Chris Evans is the co-founder of Traffic and Funnels and along
with business partner Taylor, has grown their agency and
consulting business from zero to over five million in revenue in
under 23 months. With results like that, you might think about
giving this mindset thing a shot. Get ready for a behind the
scenes look at what it takes to overcome the mental challenges
that stand between you and the business of your dreams.


 
Episode discussions:

Dealing with the challenges of scaling a business fast

Why ‘guru’ launches and sales are plummeting

The biggest roadblock preventing you from success

Getting over the fear of cutting out products and services
from your business

When family and close friends tear you down

Choosing appropriate role models

Why one thrives and one doesn't get off the ground using the
same strategy

Recalibrating your mindset with the Morning Formula

How Chris exploded from $30K to $100K in one month

How to narrow down your offers an increase your income

Why you’re not charging enough and how it affects your
reputation

How to make better decisions using less emotion

Position yourself to be well equipped for the direction of
marketing

The major mistake people make when scaling a business

Arrogance, remaining humble, and not getting too big for your
britches

Comparison is an effective tool

How you convince yourself you're capable of achieving big
goals after a lifetime of not achieving that goal

Sophistication levels of the market according to Eugene
Schwartz and how it impacts the future of marketing



 


 


2:36
Chris’s Story:

Used to write copy and build infrastructures for successful
launches

Taylor wrote copy and built funnels for well-known people

Teamed up 2 years ago and launched Traffic and Funnels with
nothing but experience as experts ($0)

Grew to a $5 million-dollar business

Faced new challenges scaling that quickly



 


5:31


"The biggest thing that's going to stop you from getting to $100K
a month is you."


8:07


"Strategies and tactics, to me, are garbage if you don't have the
right mental game."


8:31
Morning Formula

A design where every day you have a picture of what it is you
want to accomplish.


The brain can't tell the difference between something you're
imagining versus something you experience.


So, practice where you want to be.


 


9:26
Step #1: Correct your belief system

Shift from thinking goals are too unrealistic to believing your
goals are possible to achieve.


 


10:24


How do you actually convince yourself that you're capable of
achieving big goals after a lifetime of not having achieved that
goal yet?


 


10:48
Step #2: Surround yourself with the right people

Exchange your relationships

Optimize your environment for success with like-minded, high
achievers

Possibilities become tangible



 


15:04
Step #3: Offer less and specialize

Hone your focus on one kind of client and one result


Focus your marketing and messaging


Dial in and scale your offer


"Every time my business [experienced] a significant jump, it's
always been when I've cut something out. It's never been when
I've added a new service."


20:49
Your prices reflect how much you value yourself

Most people are grossly undercharging.


Odds are, you're doing a much better job than you think you are
and your clients already appreciate you. There's a huge margin
that you're leaving on the table.


"Some people come to us and they're working way too many hours
for very few dollars and they're burnt out, frustrated, pissed
off, hate their clients, and a lot of times they're just not
charging enough."


21:49
Step #4: Have the right people on your team

Audit what you're doing and what your time is spent on every day.


Look at what you can delegate to somebody else.


Hire the right people for the right time of business.


Keep your head on straight and make sure your clients are getting
results.


 “People think they're saving money [doing everything
themselves] but actually they're losing and leaving a lot of
money on the table.”


24:35


The major mistake people make when scaling their business is not
understanding their numbers.


 


26:09


Remove the emotion-based decision making and make better-educated
decisions.


 


27:52
Having a learner's mindset

Never make the mistake of thinking you have everything figured
out.


Reach out to others when you can’t see through the fog.


There is always something else you can learn, grow, and improve
on.


 


28:11
Gaining perspective with comparison

Entrepreneurs at any level tend to magnify the negative
things in their business.

Realign your perspective by reading about people who have
bigger problems than you.

When things are bad, someone always has it worse. When things
are good, there's always that next level you can take it to. It's
a balancing act.



 


29:43
Chris’s marketing forecast:

Authenticity FTW:


The market is losing trust in so-called ‘experts’ and
starving for authenticity.

The more authentic, real, honest and truthful you are, the
more competitive you’ll be



Increasing sophistication levels of the market (Eugene
Schwartz concept)


Branding connects with direct response

Successful people will spend a lot of their time, capital,
and equity building brands of trustworthiness

More emphasis on content development as a means to provide
value and earn loyalty



"Direct response you can write a killer headline, grab someone by
the throat, and get them to buy. It’s not the case anymore.”


 
How Chris and Taylor are keeping up:

A YouTube show giving people a behind the scenes look at the
good, bad, ugly, beautiful, hilarious, and not hilarious aspects
of their business.


 
Mentioned in this episode:

Traffic and Funnels Website


Smartest Guys in Marketing Facebook Group


Psychocybernetics - By Maxwell Maltz


The Magic of Thinking Big - By David J Schwartz


Breakthrough Advertising – By Eugene M. Schwartz


 


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