Powerful Content Marketing Tips, Resources, and Help for the Overwhelmed w/ Lyndsay Phillips | #064

Overwhelm —one of the most common objections to content
marketing. That said, it’s also one of the most powerful tools
you can use in your business to experience growth like never
before. If information and option overload has kept you from
pursuing content marketing, it’s time to clear things up so you
can start reaping the rewards.


 


In this episode, Adam welcomes Lyndsay Phillips, CEO of Smooth
Sailing Business Growth where she helps entrepreneurs attract and
acquire more customers faster with powerful content marketing.
Together, they’ll share both content marketing fundamentals and
specifics, along with actionable steps the overwhelmed
entrepreneur or business owner can take to get started with
content marketing today.


 
Episode Discussions:

Where to get started with content marketing

Attracting ideal clients and serving them more effectively

Producing content: How much, how long, how often

Avoiding the marketing bandwagon

Determining which social media platforms are right for you

When to switch social media channels

Why to consider hiring a copywriter

Topics, examples, and ideas to kickstart your content
creation

How to find your customer pain points

Staying top-of-mind with email marketing

Connecting and reaching out to your audience

Facing your video anxiety and Facebook Live fears

Polished vs. not-so-polished videos - which gets more
engagement

Content marketing tasks: what to outsource and what to DIY

Resources and inspiration for good content topics and
headlines

Finding support when you feel stuck



 


3:38


"Unless you find a way to harness the passion and show
[prospects] a workable simple strategy, you'll firehose them with
information and they'll be left not taking any action at all."


4:43
Where to get started with content marketing

Create a customer avatar: Think about who you do and don’t want
to attract.


Decide from there where to focus your time and energy.


 


6:06


"Content marketing is a great way to not only attract your ideal
[client] but also to kind of reject those you really don't want
to work with."


6:14
Niche down

Don't be afraid to weed out those that aren't your ideal client.


You’ll find better clients that fit your needs, work well with
you, and allow you to help them more effectively.


 


6:41
Decide which platform is right for you

Perform competitor analysis - what's working for leaders in your
industry?


Find the commonalities between your best clients.


Survey prospects and clients - where they hang out and get
resources and information.


Know what medium your audience likes to receive information


 


 9:17


“You can't jump on every trend new trend...You have to really
think ‘is it smart for my business? Does it make sense?’”


9:41
Switching social media platforms

If you're not seeing return, you're either doing it incorrectly
or your market isn't there. That's when it's time to switch
course.


 


11:11
Take your personality into consideration

"It took me a long time to do a video and a podcast show, I'm not
gonna lie — I was totally chicken. But sometimes you just gotta
suck it up and do it anyways."


11:36
What to write about

Your clients and prospects 3 biggest pain points


What questions do you get from clients and prospects?


Consider what motivated them to approach you


Uncover their blocks and how you can help them with your solution


Reverse engineer from your offer


 


14:38
Hiring copywriters

Copywriters can help get you started and provide insight


Find freelancers on sites like Upwork or post on Craigslist


"There are so many great copywriters out there that just know how
to spin that stuff. So, they are the whiz's for sure."


15:14
Ideas and examples for content

People like numbers and knowing what to expect in an article.


Top 3 Reasons Why...

How to Increase Your Monthly Revenue By 15%

5 Biggest Mistakes to Avoid If You Want to…

The Fruit You Shouldn't Eat If You Wanna Lose 10 lbs



 


16:30
Inspiration for good content topics and headlines

Magazine covers, emails, social media

com - shows what content is doing well across various social
platforms.



 


17:34
Content: Quantity, length, and frequency

Factors: Time and budget


Publish fresh content on your website for SEO every week

Post on social media a few times a day

Keep going as long as you're getting engagement

Make adjustments when losing engagement

Be consistent



 


20:34
Content marketing tasks to DIY and tasks to outsource


Outsource: Hire a writer and spend a few
minutes adding your own voice to the content.



Hire a content marketing company or agency to help you
strategize, set up blog posts, SEO, create graphics, schedule
social media posts, etc.


 



DIY: Connect with your audience on a human
level, build relationships, include a personal element where
your audience will get to know you better and trust you.



 


23:51
Have fun with livestreaming

Use it to build your brand and connect with your followers.


Be authentically you


"If you can be natural and authentic and true to yourself and to
your brand, that's what’s gonna come across and help connect you
with your followers."


25:38
Overcoming video anxiety

Start somewhere. Your videos will improve naturally over time.


 


27:02
Lindsay’s last-minute takeaway

Get support and reach out to resources if you feel stuck.


Find a VA or content marketing firm that will create a strategy
for you and get you started.


 
Mentioned in this episode:

Lindsay’s website - Smoothsailinggrowth.com - Click the ‘Start
Here’ page


 


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