Generate Targeted Leads for Less Using Quizzes w/ Josh Haynam | #065

We’ve all spent a few minutes taking an online quiz. Maybe you
wanted to assess your strengths as a business owner or couldn’t
bear not knowing what piece of IKEA furniture you are.
Entertaining or informative, people love quizzes. They’re
interactive, personalized, and can reveal something about
themselves — usually for the price of an email address. If you’re
thinking quizzes sound like lead generating gold, you’re spot on.


 


Josh Haynam is cofounder of Interact Quiz Builder, a platform for
creating interactive quizzes that grow businesses. To date, he’s
helped 40,000 companies generate a combined total of 7 million
leads using quizzes. In this episode, Josh answers important
questions about utilizing quizzes in marketing and sets you up
with a quiz structure you can use to connect with your audience
and generate targeted leads for your business.


 
Episode Discussions:

Josh’s biggest takeaway after working with 40K companies

How to scale using quizzes

The two main reasons quizzes work so well in marketing

How consumer sophistication is forcing authentic marketing

Josh's experience helping a global brand market to their
11-million-person email list

Quizzes are a boring industry’s perfect marketing weapon

How and why smaller brands are gaining the upper hand in the
market

The sales tip to increase close rates you’ve never heard of

The perfect amount of quiz questions to ask

How to formulate, segment, and promote a quiz that gets
results

How to use quizzes to get leads from Facebook for cheap

Which type of quiz is most effective and how to customize the
template to fit your business

What part of the funnel to use a quiz

Why quizzes are here to stay



 
Josh’s story:

A serial entrepreneur

Started 1st company at 15 and three more since

Current company is a platform for creating quizzes

Has helped 40,000 companies generate a combined total of 7
million leads using quizzes



4:50
Why quizzes work so well

They tell your audience something about themselves and let your
audience express themselves. It's different from most marketing.


 


5:35


"People like to talk about themselves and people like to learn
about themselves and applying that to marketing has been a
monumental shift."


6:41


People are more aware than ever that much of what's on the
internet can't be trusted. Now they trust brands less than
consumers.


 


7:30


Adding an interactive piece to marketing is a way to bring
yourself to an individual level, make a one on one connection,
and be memorable.


 


10:48


One way to get people talking is by asking them questions about
themselves. The same concept applies to quizzes.


 


11:46


A Time Magazine study found 40% of the words we say in our lives
are about ourselves. We also experience a dopamine release.


 


12:39


"Nothing has come close to being as effective a sales tool as
asking those questions and letting prospects speak. A quiz is a
great way to do that. You ask a question, you let them answer."


13:07
Sales win tip:

Close rate is significantly higher when a prospect talks more
than 50% of the time. They become more invested the more they
talk.


 


15:11


Josh's experience helping a global brand effectively market to
their 11-million-person email list.


 


16:34
How to structure a quiz with segmentation

Start with the concept of the quiz

Begin with your buyer personas (4-6)

Title your quiz



 
Formulate your questions to get results

Create 7 questions

Filter people depending on how they answer

Write a call to action for the email capture form at the end

Connect it to your autoresponder or email list (integrates
with most)

Segment according to quiz results and assign appropriate
sequence

Connect it to quiz system

Subscribers are sent to given sequence



 


20:10
Promote your quiz: Use software to create a website pop-up Use
software to create announcement bar that goes along the top of your
website Share it on social media directly or set up as a Facebook
Ad

 


20:46
Do quizzes play nice with Facebook Ads?

Integrating quizzes with Facebook Ads can save you money on
targeting.


Broaden out your audience and use the quiz to filter traffic and
capture targeted leads.


 


22:32
Specific quiz titles that are delivering good results

'Which _____ are you?' or 'What type of _____ are you?'


Titles that promise to reveal something about that person are
extremely effective.


 


23:46


"It's crazy to me because we created this platform but at the
same time, it still works on us."


25:19
Where does a quiz fit into a funnel?

Top of funnel works best, especially in social media


Use further down to segment


 


26:31
Stats: Cost per lead comparison and conversion rates

Facebook Ads: Typically drops CPL by 50%


Opt-in rate: 50% conversion


Effective conversion rate is potentially higher


 


28:20
Josh's marketing prediction:

Quizzes will dive even further into the personalization aspect of
marketing


More emphasis on making every person's experience with your brand
completely unique.


"We want quizzes to be an incredibly easy entry point into that
world of personalization."


 
Mentioned in this episode:

TryInteract.com


Twitter @JHaynam


LinkedIn


 


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