Best Of Modern Marketing Podcast and Highlights from 2017 | #067

It’s official. We’ve closed the door on 2017 and laid down the
welcome mat for 2018. The new year bears gifts of fresh
possibilities and newfound drive. But let’s face it, after the
holiday haze, we could all use a little grease to get the
business wheels turning. Why — that sounds like a job for a Best
Of episode…


 


We’ve panned over 60 episodes for marketing gold to bring you the
most memorable highlights and takeaways from the Modern Marketing
podcast. From useful tips, tools, and business growth strategies
to entertaining, inspirational, and peculiar guests, this medley
of memorable moments will get you up to speed on things you
forgot, barely remember, and didn’t know at all.


 


Adam Erhart and his team at Podcast Zen extend our deepest thanks
for your continued love and support. We literally couldn’t do
this without you. Wishing you the best in 2018 and beyond!



1:27 
Interview with Dave Rogenmoser of the Entrepreneur
Alliance | #016

“If you're yourself and authentic, it works so much better. When
I started being more authentic, the right people were really
attracted to that. As a marketer, be yourself, take some risks.
Be passionate about what you're passionate about and the right
people will come to you.”.


Listen to learn more about:


Facebook Ads and marketing, marketing books, launching a business
in 5 days, conversion funnels, using stories effectively,
mindset, membership sites, authenticity


 


Click here for the full episode and show notes



2:55 
Interview with Fitness Business Mentor AJ Rivera |
#020

"I remember how impactful mentors in my life have been. It
changed my whole life. I'm not here right now if it's not for
them."


Listen to learn more about:


Mentors, marketing for fitness professionals, authenticity,
simple email autoresponders, selling ethically, high ticket
offers, word-of-mouth marketing


 


Click here for the full episode and show notes


 


3:46 
Interview with Webinar Conversion Expert Joel Erway |
#022

 


Joel quit an engineering job to pursue an online business
and developed an online course that taught people how to ace job
interviews. Then went broke after realizing he was attracting an
audience who didn't have money. But then he found webinars.


 


Listen to learn more about:


Webinars, noteworthy origin stories, handling audience
objections, targeting the right market


 


Click here for full episode and show notes



6:32 
Interview with Live Streaming Pro Luria Petrucci |
#024

 


Luria put Adam on the spot and forced him to commit to his first
live stream. Did he follow through? Did it pay off?


 


Listen to learn more about:


Effective live stream strategy, overcoming your fear of video and
live streaming, Facebook Live, video setup and equipment


 


Click here for full episode and show notes



8:50 
How to Write a Bestselling Book with Bestselling Author
Corey Gladwell | #030



Growing up, Corey endured a life of negativity, scarcity, and
chaos — ultimately creating a ripple effect of other problems.
This episode was truly inspirational as he unpacked his path from
welfare to bestseller success and all the struggles in between.


"Knowing what to do or having someone to follow is definitely a
much easier process."


 


Listen to learn more about:


The benefits of having a mentor, persevering through struggles,
overcoming challenges, writing a bestselling book, mindset,
personal growth


 


Click here for full episode and show notes


 


10:37
Interview with Online Marketer Austin Distel on
Authenticity, Connection, and Transparency | #032

 


“We just thought [using bots] is not on brand and while it might
be a little more efficient...I think people respect it more when
it's somebody real."


 


Listen to learn more about: 


Internal and Bot marketing, authenticity and transparency in
business


 


Click here for full episode and show notes


 


12:01
Interview with the Creator of the Millionaire Mindcast
Podcast, Matt Aitchison | #038

 


Adam and Matty A talk about the importance of authenticity in
your marketing, how it helps build rapport and trust, and why
it’s crucial to the survival of your business — now more than
ever.


 


Listen to learn more about:


Attracting the right people to your business, authenticity,
personal and professional growth, creating an elevator pitch,
glass door companies, brand and message alignment


 


Click here for full episode and show notes


 


14:48
Interview with Paul Kortman on YouTube Video Ads |
#046

“The next time you’re in Starbucks, pull up a webpage from your
website and say ‘Listen I’ll buy your drink, I just wanna ask you
a few questions about this webpage.” Ask them to review your
content and they’ll give you good, honest feedback.


Listen to learn more about:


Video marketing strategy, YouTube and Facebook Ads tips,
alternatives to traditional video ads, SEO strategy, small
business lead generation, increasing conversion rates


 


Click here for full episode and show notes


 


16:23
Interview with Ryan Stewman “The Hardcore Closer” on
Sales, Marketing, Funnels, and Confidence | #047

 


Being blindsided by a few career hits didn’t stop Ryan from
seeing opportunity. He’s built multiple six and seven figure
businesses and has helped countless entrepreneurs do the same.
 In this highlight, Ryan talks about being haunted by his
rocky past, how he made the most of a tanking market, and why you
shouldn’t talk about it…be about it!


 


Listen to learn more about:


Taking action, authenticity, content creation, sales funnels,
lead generation, talking price with confidence, content creation
and syndication, Evernote tips, from struggle to success, getting
published on big name websites


 


Click here for full episode and show notes


 


19:48
Interview with Mark Podolsky, The Land Geek, on
Marketing, Real Estate, and Strategy | #051

 


In this clip, Mark shares a bizarre yet effective marketing
strategy to target “toilet sitters” and explains why the phone is
the secret to making money online.


 


Listen to learn more about:


Facebook Ads, transforming haters into advocates, closing with
the phone, customer avatar, handling negative Facebook comments,
email marketing, lead magnets, “techy, geeky” marketing tips and
resources


 


Click here for full episode and show notes


 


21:57
Success, Head Trash, and Mentors w/ Noah St. John |
#056

 


Noah St. John started his business in a college dorm room with
$800 and a book on how to do HTML. Now he transforms people’s
lives by helping them overcome the mental obstacles keeping them
from achieving their business goals.


 


In this highlight, he reveals the dangers involved with consuming
too much information and why not having a mentor was one his
biggest mistakes to date.


 


Listen to learn more about:


The money/passion myth, help for info-junkies, starting a
business when you’re broke, identifying and overcoming mental
blocks, how to choose a mentor, business simplification and
streamlining


 


Click here for full episode and show notes


 


25:15
H2H Marketing, Facebook Ads, and the Human Marketing
Funnel w/ Bryan Kramer | #057

 


Bryan explains the value of human interaction in digital
marketing and how and where to implement it in your strategies to
wow your customers and gain a massive competitive edge.


“In a world of automation, being human is your competitive
advantage.”


“In one of my bots that I have running, I have ‘talk to human’ so
that you can talk to me anytime.”


Listen to learn more about:


H2H business movement in marketing and social, bots and Facebook
Ads, the human marketing funnel, what to humanize and what to
automate, Facebook Messenger strategy


 


Click here for full episode and show notes


 


27:18
Trey Lewellen on Commitment, Focus, and Goals |
#058

 


Trey built a thriving business just to watch it go downhill as a
result of losing focus on core aspects of his operation. With a
shift in mindset and system implementations, he reversed the
damage and soared his business to the next level.


 


In this clip, Trey unveils a morsel of amusing information about
himself and then passively requests we leave it out of the
episode. But Adam and the Podcast Zen team opted to have a little
fun instead.


 


Listen to learn more about:


Creating and marketing good offers, overcoming option overload,
systems to create business goals, keeping in-house teams focused,
doubling revenue goals, leadership, building a massive online
following


 


Click here for full episode and show notes


 


29:52
Interview w/ International Bestselling Author and
Founder of Epic Author Publishing Trevor Crane (Part 2) |
#060

 


Trevor goes down as one of Modern Marketing podcasts most
entertaining guests in this value packed 2-part series. He’s yet
another bold expert who challenged Adam to make a public
declaration (see episode 24). It happens to be step one of
writing a bestselling book.


 


In this highlight, you’ll hear Trevor present the challenge,
Adam’s comical reaction, and what good — if any — came from his
declaration.


 


Listen to learn more about:


Writing a bestselling book, leveraging books for business growth,
converting readers into customers, the Call-Your-Mom strategy,
marshmallow passion, mentors, book marketing and publishing


 


Click here for full episode and show notes


 


30:58
Selling and Scaling with Integrity and Strategy W/ Sean
Piket | #061

 


Another recurring theme throughout the podcast is the
significance of humanizing your brand or business.  Sean
Piket unpacks the topic nicely in this episode as well as
strategic networking, having a servant-leadership attitude and
the still very effective marketing tool known as the phone.


 


“A lot of the new internet marketers come on and want to make all
this money through affiliate marketing and never talk to
people…they don’t realize the big money involves a conversation.”


 


Listen to learn more about:


LinkedIn Sales Navigator, social selling, getting more referrals,
sales operation, employee onboarding, lead generation, avoiding
high turnover rates, scaling, tailored messaging, business
mindset


 


Click here for full episode and show notes


 
Rapid Scaling, Growth Mindset, and the Fall of Gurus w/
Chris Evans | #062

 


We anticipated the value Chris Evans of Traffic and Funnels would
offer our listeners — and he delivered gold by the boatloads. He
gives insight into correcting your belief system in order to
transform seemingly unrealistic business goals into reality.


 


In this clip, Chris speaks on adapting the right mindset by
practicing where you want to be and surrounding yourself with the
right people. If anything, jot down a few notes on his impeccable
and in-depth marketing predictions.


 


Or you can enjoy the ones we’ve written for you…


Click here for full episode and show notes


 


Listen to learn more about:


The challenges of rapid growth, the end of Era Guru, getting past
mental roadblocks, dangers of undercharging, sophistication
levels of the market (Eugene Schwartz concept) and its drastic
impact on marketing


 
From our team to yours, thank you!

You’re invited to dogear this episode and share it with just one
person who could benefit from the information.


 


Audio Engineer - Oleksandr Hedz


Content Manager & Graphics -Deya Aliaga


Organizational Coordinator - Tess Syrowik


Writer - Jonnie Williams