Content Marketing and the Harvest Method w/ Kyle Gray | #076

Kyle Gray helps entrepreneurs create powerful storylines for
their businesses that drive growth, sales, and engagement. In
this episode, he explains how to leverage his Harvest method to
build your network, boost authority, and grow your business.


 
Episode Discussions:

The technique Kyle used to get featured on Seth Godin’s
podcast

Music, storytelling, and the content marketing connection

How Kyle used collaboration to grow a startup to 7 figures

A 4-step process to create connection through
collaboration

Personalizing your outreach to potential collaborators

Resources for new content creators

The poster child tactic

How to make others look like a rockstar in your
articles



3:24 


Music, storytelling, and the content marketing
connection


 


5:29 


Kyle's content marketing origin story


 


8:49 


How Kyle used collaboration to grow a startup to 7
figures


 


9:08 
The Harvest Method

A 4-step process to create connection through content
creation collaboration.


 


10:07 


Step 1: Plow the Field


 


10:25 


Step 2:  Fertilize the soil


 


10:36 


Step 3: Plant the seed


 


10:57 


Step 4:


Harvest and feast


 


11:35 


Resources if you're just getting started with
content.


 


13:06 


How to reach out to potential collaborators


 


14:38 


The poster child tactic


 


15:32 


Personalized outreach


 


17:53 


Improve your chances for the "yes"


 


19:32 


How Kyle got Seth Godin to comment on one of
his blogs, respond to an email and feature him on his new
podcast using the Harvest method.


 


22:23 


How to make others look like a rockstar in your articles and
boost your posts.


 


24:36 


“Without building relationships, your content and your business
aren't gonna go far. That's what's at the bottom of this."


 
Mentioned in this episode:

TheStoryEngine.co


The Story Engine - by Kyle Gray


ModernMarketingacademy.com