Service Business Marketing Strategy | #077

This episode about service-based marketing is action-packed and
very specific. Adam will cover 5 tips that can be applied across
different markets, and to different customers and clients. Learn
what's worked for Adam in the past, what doesn't work, and what
will give you the maximum output and best end results.


 


[02:05] 
Prioritize Marketing

 


Give marketing the utmost respect. Be sure to communicate value
and benefits, as you are not selling a tangible thing.


 


[03:47] 
Highlight the End State

 


Clearly articulate the benefits that your clients will experience
after they've done business with your company. Remember: your
customer has a problem and you can help to solve it.


 


[06:08] 


3.Bridge the Gap


 


Paint a picture of the journey between they're problem to your
solution. Simple sells.


 


[09:19] 
Go Where They Are

 


Find out where your market spends time. Remember the Three
Ms: Market, message and media.


 


[10:39] 
Overdeliver

 


Exceed their expectations. Customer retention is more
profitable than acquisition 



[11:52] 


Recap


 
Mentioned in this episode:

 


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