Success Habits of High Performers w/ Brian Bergford | #079

In this episode, Brian Bergford and Adam create a dialogue that
draws comparisons between peak performance and modern marketing.
Whether you’re interested in peak performance athletes, or the
marketing lessons we can glean from them, or both, you’re going
to find a lot of value in this content.


 
Episode Discussions:

Brain’s interests growing up and how they lead him to where
he is today

The psychology behind performers as well as customers

How to get results in training and in marketing

Knowing when you’re on the right track with your processes

What happens if you want to quit

How to select the right story for you and your business

Success habits of peak performers

“Emotional Alchemy”



 


02:26
Brian’s Story

Background in psychology, particularly animal psychology

Brian was inspired by people who were at the top of their
craft

Enjoyed working with dogs as well as people

Ended up in behavioral training for dogs (which was really
coaching people in how to train their dogs)

Later on, he got back into the performance arena



 


04:28


Comparing performance to marketing
psychologically


The animal brain is much like the brain of the consumer in that,
as consumers, we use our instinct/emotions before we back it up
with logic.


Both involve connecting with people to find what works for them.


 


07:21 
Consistency = Results


Must be careful of measuring things too soon

You can't expect instant results in marketing or in training




09:21 
Taking the longview


You always have some faith in the process.


Remember that it's dangerous to be result-oriented.


It may take longer than you had hoped, but you'll get there if
you're consistent


 


10:41 
How do you know you've got the right process?

Intuition 

Not necessarily instinctual, but some things feel right, and
some don't



 


11:38 
2. Check in with people who are experts


Ask them, what is realistic at this point? What time span
should we be looking at?



 


12:45 
3. Recognise that there are cycles


Check in on your results every once in awhile, and remember
that there will be ups and downs




13:07 
Make the switch from outcome goals to process
goals


Focus on the things you can do every day and the outcome will
follow naturally.


Mismanaged expectations can create discouragement.


If you can put in the work, you're going to be able to sustain
your performance.


Love the process.



15:35 


Fulfillment matters more than
anything.



16:38 


If you're looking for that perfect process, make sure you believe
in who you choose as your mentors.


A good rule of thumb is the 90-day trial.


 


18:04 
What if you want to quit?


Audit the last few weeks--have you taken enough time for
yourself?


You need to follow your self-process in order to be successful in
your other processes.





19:32 
Identity


What kind of person are you? 


Allow yourself time to recharge, and have self-awareness in what
you are capable of.



21:35 
Select a story that empowers you to fuel your
engine


No matter which business you’re in, it is a psychological game.


 


22:08 


Good copywriting resonates with customers
emotionally


If you can get your point across well, you can make this
connection.


It’s an opportunity to for you to show and your customers to see
that they're not alone.


 


24:18 


 


"The root of every problem comes from a lack of communication"


 


 


24:42 


Success Habits of Peak Performers


 


How do these people thrive on a day-to-day
basis?


Genetics play a part

They always play their cards well

They’re clear on what they want

Generally something they have a fear of ends up being
something they love

Do whatever it takes



 


26:32 


Emotional Alchemy:


 


"Take whatever comes at you and turn it into...fuel for the
engine"


 


You must be willing to put in the consistent work.


 


Mentioned in this episode:


 


The CEO Athlete Facebook page


Contact Brian: info@bergfordperformance.com