Marketing Mindset w/ Erin Pheil | #080

Normally on the podcast, we cover many different approaches to
help create paid traffic or run successful campaigns. However,
what often gets in the way of this is what occurs before you even
get to that step; and it happens in our own minds. It’s the
limiting beliefs and blockages that stop you from creating the
content that you know will help the people that read it and help
your business. That’s why we’re very excited to have Erin Pheil
on the podcast, as Erin has been instrumental in helping me to
identify my strengths and weaknesses, which has allowed me to
become the most productive version of myself.


 
Episode Discussions:

What to do about being overwhelmed

Big tip on how to start the process of correction

How to overcome challenges and keep making progress

The importance of mindset

Adam’s secret for best performing copy

“Head Trash”

A better optimal state

Look at it and evaluate it

Habits of high performers

Unwrapping an interpretation

The Four Agreements: Don’t take things personally

“The Possibilities Game”



 


 


[03:27]
Erin’s Story

Holds a BA in psychology and an MA in social media

Co-founder of Mindfix Group, a rapid mind transformation
program designed specifically for high achievers and
entrepreneurs

Mindfix provides relief and the permanent fix that people are
always searching for but can’t always find in books and courses



 


[05:04]


Overwhelmed in marketing


What should someone do if they don’t know where to start?


Find out what the root problem is



Overwhelm could be stemming from many different reasons


 


 


[06:12]


Example: Two Clients


Both are overwhelmed, but the feeling comes from different
problems


No one can just give a step-by-step guide to help universally
(which is why self-help books don’t always help



 


[08:40]


Insight to what’s happening


Once you notice you’re falling into a pattern, PAUSE


Ask yourself: “What are the thoughts that are showing up right
now?”


Pay attention to the, and write them down


Read them out and recognize the pattern


 


[10:52]


Example: Perfectionist


Client tried this and realized that she thought everything she
did had to be perfect


No one can ever do everything perfectly, so she froze


 


[12:09]


Mindset is unbelievably important


If you can come into your marketing from a position of power and
positivity, that’s where the sales are made


It changes the way you write and the way you present yourself


It also makes it easier to connect with people on an emotional
level


 


[13:15]


Adam’s secret for his best performing ad copy


Avoid being in a bad place mentally


 


[14:03]


“Head Trash”


The more that’s in your head (especially thoughts of failure) the
harder it is to become calm and confident


Clear out the trash


 


[15:19]


What’s the next step after you’ve written down your
thoughts?


There’s no solid solution, but calling attention to it helps

Sometimes just writing it down helps your mind to click and
stop

Working with someone one-on-one is a better way



[17:04]


Better optimal state


“It decreases that charge—the emotion that’s coming from
believing everything that’s on that piece of paper”


 


Viewing through a third person lens helps you to put perspective
on your thoughts


Once you call attention to it and can separate yourself from it,
your confidence goes up


 


[17:51]


Once your confidence goes up, your marketing and business results
will go up


 


[18:17]


Look at it and evaluate it
Look at what you’ve just written out Ask yourself if it’s true
(try to be positive, usually it isn’t!) When the head trash gets
cleared out, there’s nothing to write down anymore

 


       [19:25]


What are some habits that you’ve seen among the high
performers that they’ve instilled in their lives?


One process works really well that they engage in regularly…


Throughout the day we apply our own interpretations to the
events that happen

These interpretations fuse together in our minds and we see
them as reality

We can feel negatively about this “reality”

High performers make it a habit to unwrap their
interpretation from the event

They see these events as neutral, and separate themselves
from them

Possibilities as to why an event happened become limitless
when you don’t involve yourself



 


[23:19]


The Four Agreements


Don’t take it personally – what people say to you is a
reflection of what they’re going through, it’s not necessarily to
do with you

The paradigm shift of Stephen Covey’s Seven Habits of Highly
Effective People is another example



 


[24:47]


“The Possibilities Game”


If you’re triggered by someone cutting you off while driving, the
ONLY reason you’re feeling upset is because you’re interpreting
it in a certain way


Come up with four other possibilities for why the person
would do that

You can make up stories like “maybe they need to get to the
hospital”

By telling another story, it breaks up the rigidity of what
that “reality” is



 


[26:09]


Jumping to conclusions in marketing


Automatically thinking your content isn’t good enough because no
one is watching it


In reality, it’s a long game; it might just be the wrong time


Negative comments on Facebook ads


Don’t take it personally


 


[28:42]


When you see those comments (or none at all) be empathetic


The more we can empathize with our target market, the better
we’ll be at marketing


By putting ourselves in their shoes we can create high converting
campaigns and messages that resonate


 
Mentioned in this episode:

 


Mind Fix Group


Erin Pheil (personal website)


Facebook page


The Four Agreements by Don Miguel Ruez


The 7 Habits of Highly Effective People by Stephen R. Covey