Live Event Marketing w Nate Bailey #081

Today's episode is an exciting one, as it's the first time we've
talked about Live Event Marketing. Nate Bailey, Lead Trainer and
Lead Coach of the Prosperity Revolution, breaks down his complete
lead gen funnel for us that he uses for his live events. The
reason this is such an interesting subject is because live events
are an amazing business-boosting opportunity.


 


Even if you don't intend on doing live events, it's always
beneficial to look behind the scenes at someone else's funnel and
how they have it structured. When you start looking closely at
funnels for a better understanding, you'll find some underlying
trends and themes that you'll be able to apply to different areas
of your business. So, whether you are brand new to funnels
or live events, or you're trying to optimize the one you have,
this podcast is going to have something for you.


 
Episode Discussions

Nate’s story

The Prosperity Revolution

Breakdown of marketing for live events

Facebook advertising

The early days of Nate’s live events

Behind the scenes of these events today

Breakdown of the current even Nate’s running

The most effective questions to ask your clients

Advice for starting out



 


 


[03:36]
Nate’s story

The Prosperity Revolution

Lead Trainer and Lead Coach

Working with entrepreneurs to help them be wealthy in all
areas of life

Clients come from all over the world

“Man Wealth” for men, “Shield Maiden” for women



 


[04:45]


Breakdown of marketing for live events


Ever-changing, always evolving


Finding the right type of people who have the ability to invest
in themselves and want to


Uses Facebook advertising


Testing different models and messages, as well as different
videos, funnels, ads, etc.


 


[06:19]


Facebook Advertising


Ongoing and complex process to dial things in

You must figure out how much you’re willing to spend to get a
client/leads

Have faith in your system, your message and the results
you’ll be able to get

Requires a level of commitment



 


[07:10]


Early days of the events


“Do you remember what you did and what those initial
results were?”


- Guerilla marketing only takes you so far


- Traditional methods of advertising:


Putting money in

Tweaking and re-tweaking

Targeting



Get more comfortable spending more money


Once you see the results coming in, you get more comfortable


 


[08:56]


Behind the scenes


People don’t realize the whole process that goes into these
things


Marketing becomes an integral part of you and your business


 


[10:29]


Breakdown of the current live event Nate’s running
now


High-ticket event ($5000-$10,000)

Low-ticket group ($300-$500)

Includes a video ad or mini documentary (30 mins) of what
they do

If the person likes what they see, they fill out an
application

The application asks a lot of questions and sets the tone for
what investing in themselves requires

There is then an hour-long sales call which encloses them
into the program



 


[12:06]


What’s the wording of the main questions you found to be
most effective?


 


“Are you willing to do what’s required to get the results that
you want?”


Other questions explore what the rest of their life looks like


“This is a significant investment to work with us and get the
results”


“Are you willing to invest up to [x amount of money] to get the
results you want?”


 


[15:00]


What if they say no?


We try to redirect them, which doesn’t work well when you’re
dealing with high-ticket sales (they want the best, which is what
you’re offering)


Retarget, send emails, invites for the group content


Keeping the leads on the list and continually reaching out


 


[15:54]


Infusionsoft for management

Wufoo Form for application



 


[16:48]


The follow-up


Sending texts, emails, phoning


Can take a couple times to warm them up and build a relationship


 


[17:33]


The more you can play the long game and look to the future
with your vision, the better off you’ll be

Sometimes it takes clients years before they sign up

Those who have followed you for a long time understand what
you’re about, so it’s easy to set expectations



 


[19:31]


Did you test image ads against it as well and find the
video performed best?


 


The right video ad can crush it, but images can also work just as
well if you don’t have time for a video


There’s nothing stopping you from finding an image and writing
some good copy


 


[21:13]


It all takes practice and time


You have to dig deep to find out what’s going on with them and
show you can help


 


“Just like trying to figure out which funnel works best…practice,
practice, practice”


 


 


[23:26]


Funnel walkthrough and recap:


Mini documentary (30 mins) video ad clip

Opting – offering the full-length video

If they like the video, they fill out an application form
designed to extract the max amount of information from the
prospect

What we want to do is learn as much as possible so we know
we’re the best ones to help them, but not overwhelm them with too
many questions

Main pillar prequalifying question: Are they serious about
this investment (this allows you to find interested buyers)

Then they get the opportunity to schedule a strategy call
with you to seal the deal and make sure you’re the right fit for
each other



 


 
Mentioned in this episode:

 


Natebaileyspeaks.com


Man Wealth


Shield Maiden


Pro Rev Live


 


Adamerhart.com/invitation – pared down version of my Facebook ad
agency