Benefits vs Features The Crucial Key to Selling More Of Your Product and Services #116

In this episode I’m talking all about features vs benefits and
I’m going to save you a ton of time, money, and energy, by
breaking down one of the biggest reasons customers don’t buy from
you so you can avoid this trap, and never make this mistake
again.


You see...


One of the biggest sales killers in all of marketing comes down
to failing to do 1 simple thing.


And that simple thing is, failing to clearly communicate why your
customer or prospect should care about what you’re selling.
That’s it.


Because if they don’t care, they’re definitely not going to buy.


And this is where so many businesses go so wrong, spending too
much time on features and not enough on benefits.


But I’m getting ahead of myself, and I don’t want to totally
trash features here because they are important, but like
everything, there’s a time and a place for them.


So with all that said, first let me uncover the key differences
between a feature and a benefit.