Lead with empathy. And normalise what women experience

Modibodi founder Kristy Chong is on a mission to normalise what
800 million women and girls experience internationally: periods,
bladder leakage, incontinence.


The idea for period-proof undies came to her when she was on
maternity leave after having her second child. She was training
for a marathon; her period had not long returned, and she was
experiencing some light bladder leakage.


“On one of those training runs I realised the options available
to me and to many other women, were pretty uncomfortable,
irritating and didn’t give me a lot of dignity,” Kristy tells
host Shirley Chowdhary on the latest episode of The Leadership
Lessons.


So she invented an entirely new product category: washable
products to support any kind of leakage women experience. Now
running a global business after years of investigating the tech
and science behind how to make these undies and other garments
work, she's reducing the waste associated with pads and tampons
and transforming how we think about our standard bodily
functions.


In this ep, she describes how she leads with empathy, how she's
supporting her staff and how they're taking their products
internationally to transform the lives of women and girls
everywhere.


The Leadership Lessons is made possible thanks to the
support of Salesforce. It's produced by Agenda Media, publisher
of Women's Agenda.





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