Episode 72: Ryan Seiders - The "YETI" Story, Tarpon Fishing, & Hunting Big Whitetails

Roger Seiders was always building and tinkering with things he
thought he could make better. It soon became his motto, “If we
can’t find what we want, we make it!” And so he and his two kids
did. The father started to build fishing rods but found that the
clear coat used to glue the thread cracked when casted. He soon
produced his own called “Flex Coat." It worked like a charm and
became an instant success. Ryan and Brother, Roy, jumped in the
game head first. Ryan built a fishing rod and company called,
"Waterloo Rods," that he would sell after a few years of traveling
the trade shows. The two were passionate fisherman and would end up
in the Florida Keys standing on makeshift coolers as casting
platforms looking for Tarpon. Their minds couldn't let go with how
to improve the caved in Igloo they were standing on and in 2006
after diligent research and design, they launched their own cooler,
Yeti, and the outdoor world would never be the same. Over the years
we would hang with Ryan and get to know him as he started to
compete in The Golden Fly Tarpon Tournament, which he would
eventually win with Capt. Rob Fordyce. On today's podcast, he sits
with us and talks about his life in a creative family, how his
success with Yeti evolved, and the passions he pursues today.... We
hope you enjoy...