Marketing Expert, Robert Rosenthal - his book is - Optimarketing

Optimarketing is about optimizing every major aspect of your
marketing. In "Optimarketing: Marketing Optimization to Electrify
Your Business," Robert Rosenthal shares lessons learned from
thousands of marketing tests, dozens of record-breaking campaigns,
and more than a century of marketing history. Readers are treated
to more than 75 original essays and 12 case examples on what it
genuinely takes to optimize marketing results. Rosenthal, founder
of the award-winning Contenteurs marketing agency, reveals: A
characteristic the best marketers have in common * The marketing
component that matters most when swinging for the fences * What
great marketing campaigns have in common * The marketing technique
that almost always raises response rates And many other tricks of
the trade. Optimarketing is a must read for any - marketing,
business or advertising student. Optimarketing can found on -
Amazon.com