Episode #017 - How are motorcycles designed and developed? w/ BMW's Ulli Ast

Right back at the beginning of season one of the podcast, before
Covid and all the other jazz, I did a podcast about the choices
motorcycle brands make and why they make them, with my
 friend Chris Northover. It was fascinating and allowed us
to tackle some really tricky questions, the type of questions
we've all sat around wondering.


This podcast is a direct follow on from that, tackling the
hurdles and challenges of producing a motorcycle from scratch.
Our guest is Uli Ast, a member of the Product Design team at BMW
Motorrad. In this episode we cover the who, what and why of the
production process from developing the idea to arriving at an end
product.


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