Craft Cannabis with CEO of Beak & Skiff Eddie Brennan

Eddie Brennan is the CEO of Central New York’s most recognizable
craft cider brand, Beak & Skiff’s 1911. The family business
has been in operation for over 100 years and includes hundreds of
apple acres that visitors flock to during the fall where they can
also enjoy food, hard cider, apple wine, and even whiskey made on
site. Now, Beak & Skiff has entered the cannabis industry
through the construction of a state-of-the-art extraction and
finished product manufacturing facility – with their eyes on the
adult-use cannabis industry.


How important is vertical integration to the success of a
craft brand?


Will cannabis replace alcohol for some
consumers?


How can craft brands differentiate themselves in a
crowded marketplace and compete with the big brands?