Uploading the first video on Instagram EVER & making Jay Leno’s TikTok’s with Rayson Esquejo

Rayson Esquejo has ran social media marketing campaigns for
multiple films including Jobs (2013) Side Effects (2013) and most
recently for TFC and Wood Works. Taking a new technology and
incorporating it into business strategy is easier said than done.
We hear about Rayson's advice for keeping up with market trends and
using social media for its advantages.  Most recently, Rayson
worked with Jay Leno to create TikToks for an upcoming film. 
This episode dives into over a decade of social media use to drive
engagement in the entertainment industry.