Northstar: Enabling Employee Financial Wellness with Will Peng Founder/CEO

Our guest today is Will Peng born in Taiwan and
immigrating to the U.S. he went to Princeton University. It was
at his first job out of college that he realized it was hard to
understand compensation packages from his employer on top of his
personal challenges around student debt.


Will's worked at Red Swan Ventures an early investor in Oscar,
Warby Parker, Coinbase prior to creating Northstar.  Since
2016 Will has made it his mission by founding Northstar to guide
people in their financial journeys. 


Everyone deserves the best financial advice to make the best
decisions for themselves. Employers who use Northstar give their
employees access to certified financial planners. There's this
unique intersection of financial advice and compensation/benefits
from work. 


We talk about landing top clients like Zoom, Snap, Serviceitan,
and Nerdwallet to his first customer in the early days. Will also
sheds light on what it was like founding the company doing
uncomfortable sales calls and how design and sales are closely
related.