E96: Sustainability Sells with Ettitude's President Kat Dey

Ettitude is a material innovation company and sets itself apart
from traditional bedding manufacturers.


Kat Dey joins the podcast to talk about how sustainability
can be sexy and profitable. We discuss entrepreneurship

Starting a business while working a corporate job and in
business school

Meeting consumer demand with a novel solution

Why bamboo is better for textiles and how Ettitude's product
supports sustainability

Running a an ecommerce brand Kat is a serial entrepreneur and
executive, named one of “35 People to Watch in New York Tech” and
“EY Entrepreneurial Winning Woman” in 2016. Having fallen in love
with ettitude's products and mission, Kat joined Ettitude in
early 2018 to help expand the company globally. Prior to
ettitude, Dey had a decade of experience scaling mission-driven
brands. In 2012, Dey founded Try The World, a direct to consumer
food subscription company, which disrupted the global artisanal
food supply chain. It was named by Crains NY as the #3 fastest
growing company in New York before it was acquired in 2017. 
About Ettitude: Ettitude is a fabric innovation company and a
lifestyle brand making the world’s softest, most sustainable
materials with our patented and carbon
neutral CleanBamboo fibers. They are on a mission to
create next-gen fabrics and products that reduce our impact and
support the health of  the planet. CleanBamboo is a lyocell
made from bamboo, and uses absolutely zero toxic chemicals in the
process, unlike all other bamboo fabrics on the market made using
viscose or rayon technology. Bamboo made bedwear such as bed
sheets, blankets, pillow cases to name a few. Bamboo sheets are
cool and breathable, allowing you to get the best and most
restful sleep every night. Made from sustainably-sourced bamboo,
our bamboo sheets are durable, moisture-wicking and unbelievably
soft. Bamboo sheets are also naturally temperature regulating so
you’ll sleep comfortably without getting too hot at night, no
matter what season it is. While bamboo sheets require more
specific care than standard sheets, they’re worth the additional
maintenance to ensure your best sleep. 



DISCOUNT for Startup Mindsets Listners: Take $25 off your
purchase from Ettitude of $150 or more with code:
startupmindsets