Attract Don't Sell: Bureau of Small Projects CEO David Gaz

David Gaz is the founder and creative director
behind several successful ventures, including the award-winning
documentary "Kindness Is Contagious" and The Bureau of Small
Projects, a branding agency dedicated to amplifying the impact of
small businesses, startups, and nonprofits.


The Bureau of Small Projects is a think tank of sorts. They're
rated in the top 5 agencies in the Los Angeles area for branding
and marketing. Their clients are not these well known brands but
unknown organizations struggling to make a difference or well
known people in their own right with noble missions, but not huge
budgets, like Animal Planet Star Jackson Galaxy who has an
incredible nonprofit to help at-risk shelter cats, or
Bill Nye the Science Guy. The Bureau Of
Small Projects started as an incubator within their old
firm and it was so successful that it actually out-performed the
parent company so in the spring of 2014, they spun The Bureau Of
Small Projects off into its own company. Kindness is central to
our brand values and our vision.


Attract Don't Sell, Create attractors (15:30)


Problems Scaling a company (18:30) A $100,000 Problem


Learning how to Trust and Delegate to employees (25:18)


Pricing a service: websites, marketing (30:00)


You can't fail if you don't quit (43:00)


How word of mouth of one client lead to AI startups becoming
their clients (48:00)


A film on luck (01:08:33)


Hear how Kindness is Contagious


Be a path, not a goal person