How ‘momfluencers’ are shaping motherhood: Sara Petersen

Social media can distort the reality of life in many different ways
– motherhood is no exception. Sara Petersen is an author and
culture writer with a love/hate relationship with ‘momfluencers’,
where the private work of mothering is turned into a public
performance. The message is simple but fraught: we’re all just a
couple of clicks away from a better, more beautiful experience of
motherhood. We discuss how momfluencer culture impacts women
psychologically as consumers, as performers of their stories and as
mothers.