Creating Value Propositions with Helen Blake Part 1

In recent years, developing a value proposition has become a
prime consideration for businesses. In this podcast I am joined
by Helen Blake CEO of Futurecurve and co-author of ‘Creating and
Delivering your Value Proposition’. Helen describes why having a
strong value proposition is so important for organisations. I was
struck by her passion for the subject and in particular her
insistence on utilising a customer/client outside-in approach to
describing the value that companies offer. This is part one of a
two-part discussion I had with Helen. Please check out our other
discussion on solution selling.