Grocery Survival Tips - Label Reading. Don't be fooled by the BIG words.

The center aisles of any grocery store are full of products that
clamor about being “sugar-free,” “light,” “low-calorie,”
“natural,” “organic,” and any number of other attractive and
seemingly beneficial qualities. But what do these claims really
mean? Do they mean anything at all? Are there particular labels
to which a discerning shopper should pay special attention?


The aim of food labeling is twofold: companies want to meet the
minimum standards that govern their packaging and its contents
and, perhaps more importantly to them, they want consumers to
pick up their products and purchase them. The second goal is
further supported by the almost $14 billion that food, beverage,
and restaurant companies spend on marketing
every year. The goal of selling more products is at the root of
misleading labels, as companies attempt to use trigger
words that describe flavors, ingredients, and their
sources to attract consumers.  See how to survive the isles
and not be triggered!