The Mind Dark Detective: The Untold Story of Freud and Bernays

ntroduction to Sigmund Freud and Edward Bernays.


Bernays' role in inventing the public relations profession.


How Bernays applied Freud's ideas to manipulate the masses.


Linking mass-produced goods to unconscious desires.


The evolution of mass-consumer persuasion techniques.


Celebrity endorsements and outrageous PR stunts.


Eroticizing the motorcar and other advertising strategies.


Breaking the taboo on women smoking and the idea of independence.


The political implications of controlling inner desires.


The birth of all-consuming self in today's world.


Historical context and the impact on modern society.