Bond Halbert: One Thing Everyone is Interested In

In This Episode:

[02:51] Why Bond is so committed to teaching
people his father’s winning way of marketing and copywriting...


[06:17] What excites Bond when it comes to his
work...


[07:47] Did Gary Halbert see the internet
coming or did he simply adapt his approach to dominate it?


[10:55] The difference between testing and
tinkering...


[14:01] Why _ _ _ _ _ and _ _ _ _ _ are more
important than flashy or provocative subject lines...


[14:49] Why it’s important to walk in your
reader’s shoes....


[17:52] Why Bond is fascinated with questions
such as "what's your favorite time of day?"...


[21:45] the important connection between
reactions and patterns...


[27:18] We don’t spend enough time figuring
out what really drives people...


[31:33] Find out how people are lazy with
their marketing...


[34:01] Bond doesn’t want everybody everywhere
to be awesome copywriters. What’s the fun of that?


[34:53] Why you can’t be good at everything
and if you think you are -- you're full of bull...


[36:33] What people really want and the 'hand
cream' tale...


[43:32] You must become a student of
conversations...


[51:55] The name you need to know to get
membership in Bond’s Facebook group!