Matt Bacak: My Religion is Data

In This Episode:

[1:08] Matt reveals the secret he learned
almost by accident when he was just starting out.


[4:32] Knowing who your _ _ _ _ _ _ _ is
critical to your success.


[7:17] What common factors motivate people?


[7:54] Perception is different from reality
and perception is powerful for marketing.


[10:33] Why email open rates are for egos and
just worthless.


[12:43] What is an EPC and why is it so damn
important for your email marketing success?


[15:30] The perfect email…for the moment at
least.


[15:45] Why Matt tests radicals and why you
must be testing them too!


[18:09] The secret of subject lines that
work...


[20:31] Matt’s super-secret awesome subject
line...


[24:19] Knowing your audience and when they
are receptive.


[27:03] Paying attention to the right numbers
in your email marketing stats.


[29:16] Why testing is important and even more
important if your list is small.


[33:00] Why big brands such as ProfitCast are
going back to marketing basics.


[36:13] A sneak preview of Matt’s upcoming
book.