Syd Michael: From Cold Calls to Hot Hauls

Episode Highlights:

[00:42] How mood lighting helps power Syd's
day.


[02:11] Syd can remember the first car he
sold and who bought it and how much commission he made.


[04:43] How Syd was the first to realize
the power of digital marketing and lead generation for the auto
industry.


[06:26] Some thought using the internet for
sales was cheating and others thought it all to be a fad. Not
Syd.


[08:08] Why you shouldn't call it
reputation management nor reputation marketing.


[12:17] The lucrative automotive niche.


[19:41] Don't overthink your marketing!


[20:28] Why you need to build your list
before anything else.


[22:02] The reason Syd loves cold calling
and why he makes so much money with it.


[23:08] What are you afraid of? People will
have their opinions.


[25:07] How to avoid spinning out on "Go."


[26:21] Take 100% responsibility if you
want control.


[30:46] Successful people are never
victims.


[31:01] Your mindset makes the difference.


[40:37] You don't know what you don't know
and you don't care about what you don't know about.


[45:09] Keep it simple for your audience.


[46:16] Use "verbal Judo."