Trevor Howard: Social Proof Marketing

Episode Highlights:

[01:49] Trevor describes how 'SoTellUs' is
the only one of its kind on the planet.


[02:30] How SoTellUs knocked the socks off
a Google legend.


[08:17] You've got to be very careful
incentivizing positive reviews.


[13:23] Why you're gonna need a bigger
budget for PPC.


[16:14] Being authentic and real is
absolutely key.


[17:59] Video allows people to really
experience endorsements/referrals.


[21:02] That's right. And if you don't
remember who it was, you'll walk over there and knock on the door
and say, Hey, who was it that did your roof? It's referrals, it's
how businesses are built.


[23:00] When was the last time you asked
for client feedback?


[25:52] It's easy to develop bad habits as
you grow.


[26:27] Negative reviews, taken right, help
you be better.


[37:26] If you have a solid system which
you can teach to salespeople, you can save by hiring less
experienced people.


[39:00] Implementing technology and
automation is a huge pain, but worth it in the long run.


[40:30] Remembering Friendster...


[44:27] How do you find a the time to be
everywhere on social?


[45:14] Common sense marketing.


[48:13] Why buying followers is stupid.


[52:42] You must market in the moment!