Paul Ponna: Simplicity and Consistency WIN

Episode Highlights:

[03:16] Always be 10% better


[04:04] Why you need to keep moving and
improving


[06:30] Why people never talk about losing
at a casino and what that means to you in business.


[09:44] How Paul got started at 17 without
a dime to invest.


[11:09] Adversity should be a positive
thing.


[15:10] An example of why you gotta have a
plan "B"


[16:34] Your job is to make your customers
happy


[17:15] Methods change but the principles
are the same. You got to go where people are.


[17:59] It's just a question of
consistently posting content that's relevant, consistently
getting people to trust you.


[21:30] These customers are yours now, you
gotta build a relationship with them.


[24:02] Never leave customers out of your
equation. They are much smarter than you think.


[30:02] We need to emulate Amazon customer
service rather than go the other way.


[32:04] Ask customers how you can assist
them.


[35:18] All corporations will move from
corporate email over to a communication platform like a chat.


[36:01] Start building foundations on other
channels.


[36:42] If you're not trying to improve,
trying to build on the momentum, you're going to be left out.


[38:56] It's your duty to sell people a
product that is better than any competitor and provide the
service to back it up.


[39:35] Being smaller means you have an
advantage in one-to-one service.