Brian Rodgers: Make Your Passion, Your Niche Market

Episode Highlights:

[01:04] Smoking vegetables? What?


[01:52] Why Brian is an innovator in
smoking vegetables and vegetable based BBQ sauces.


[03:00] Kansas City - serious BBQ people.


[03:58] How Brian went from 300 pounds to
slim using plant based BBQ and smoked vegetables.


[06:17] Brian taps into something and get's
blown away by the response.


[09:32] How Brian has innovated in the past
before he set sights on BBQ sauce.


[13:16] Internet entrepreneurs are not
always good at implementing and you must be to succeed.


[16:57] Why you need to pick the right
subject to be an expert on and how to identify it.


[20:41] Why Brian has and is working so
hard to be the recognized expert in plant based BBQ.


[21:28] Brand building over sales.


[22:15] People are looking for a lot more
than just variations on a theme in today's connected and
overwhelming digital world.


[25:41] Why Brian would rather build and
sell a company for 20 million than build one to the point where
he could sell it for 200 million.


[27:27] Why Brian decided years ago that he
didn't want to rest on his laurels and stop building successful
businesses.


[29:55] For some reason, even after
changing his life and cutting his weight in half, when he looks
in the mirror, he still sees himself as 300 pounds.


[31:33] Even a therapy or side-hustle can
lead to building a business empire.


[38:37] Brian's amazing answer to the
question: How do I make money online?