John Crestani: Rethink Everything Constantly

Episode Highlights:

[01:08] How John went from offline
marketing to online marketing and built his success.


[04:39] Why John thinks TV as a platform is
a major opportunity for marketing. New Speaker:


[11:57] Facebook and other social apps see
your attention as their money.


[12:21] It's important to recognize our
Pavlovic addiction to that digital ping on our phones..


[15:32] We use social media and not the
other way around.


[16:38] We now find ourselves struggling
even as marketers to avoid being sucked into a content
consumption loop.


[17:50] It's not easy to fight the vortex
of social media and its time sucking power.


[19:57] Are we too busy recording the
moment to actually live in it?


[23:08] Education is not about the content
as much as it is about the teachers.


[31:59] Education based on processes is
obsolete. The jobs that will make you money are not following
regimented procedures, we have software and machines for that.


[34:33] Quoting Elon Musk on education and
Batman movies.


[36:30] Making education exciting.


[40:43] Everyone has something they are
really good at and you can earn revenue from that talent.


[43:24] There are really only a couple of
IM business models out there, focus on one.