Jeff Hurd | Former WAC Commissioner | Keith Van Horn, Larry Bird Stories and More

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Today we’re going to talk with retired Western Athletic
Conference commissioner Jeff Hurd about where college hoops has
been and where it could be going.


Jeff spent nearly 5 decades in college athletics, beginning
with a stint as the sports information director at the
University of Tulsa before serving as the director of public
relations for the Missouri Valley Conference.


The Missouri grad spent his last 37 years, however, with the
Western Athletic Conference, the last 10 as its commissioner,
and in that time the WAC might have undergone as much change as
any Division I conference. 


Jeff joins us today to discuss his memories of the Missouri
Valley Conference, when a Larry Bird-led Indiana State team
charged into the national title game in 1979, to his favorite
college basketball moments over the last 40-plus years before
we get his thoughts on the future of college hoops amid major
changes in the collegiate athletics landscape.


Jeff, thanks for joining us on the 19nine podcast. 



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