Don’t Study the Scripts, Practice the Scripts

In this episode, Blair and Jeff talk about the stats on their
recent Facebook ad campaign, a good way to get lots of leads and
contracts. Cheap cost per leads, cheap cost per acquisition, and
cheap cost per deal with huge profit margins. They go over
leading indicators and lagging indicators. There’s a new template
in Google Drive with this Facebook ad model; go and take a look.


They also talk about calling back on Mojo, how to determine the
ARV, how much houses are sold for comparable to a subject
property and price-per-square-foot approach, how to determine the
cost for repairs, and what sort of work should an associate do.
They discuss adjustments everyone should do after Facebook’s
recent changes plus news on two leads that have come from
Facebook ads. Next is putting properties in a land trust,
resources for setting up a land trust and who could be a good
trustee. We have an undesirable situation where a holdover owner
wants to stay in a house and how to deal with it, how to
negotiate when buying a property with a lease option, the
importance of insurance and what coverage is needed for, the
difference between subject-to and seller carry-back. Finally,
learn about firing a VA, making the first calls, and getting
started.


Mentioned Resources:


ChicChico

BetterVoice

Real Estate ABC

Zillow

Ron LeGrand

Mojo



In this episode we covered:


00:00:38 – Start-up and welcome to the call

00:01:20 – Stats about the recent Facebook campaign

00:16:04 – Calling back on Mojo

00:17:05 – Determining the ARV; finding out how much houses
are sold for comparable to a subject property and
price-per-square-foot approach

00:21:49 – How to determine the cost for repairs

00:24:50 – The work an associate could do

00:26:17 – Adjustments to make after Facebook’s changes;
geographic targets and cost per lead

00:37:30 – Putting properties in a land trust, resources for
setting up a land trust and choosing a trustee

00:41:25 – Two leads from Facebook ads

00:44:00 – Situation where a holdover owner wants to stay in
a house

00:49:53 – Negotiation when buying a property with a lease
option

00:51:50 – The importance of insurance and what is coverage
needed for?

00:55:27 – Difference between subject-to and seller
carry-back

00:58:50 – Firing a VA, making the first calls, and getting
started

01:03:38 – Wrap-up



About Blair:


Blair is the founder and creator of Dealbot, a motivated seller
lead generation company. He has managed nearly $2mm in marketing
spend and generated over 100,000 motivated seller leads. He also
buys and sells houses himself in the Winston-Salem and Charlotte,
NC markets. In the past year, he has acquired nearly $3mm in cash
flowing rental properties with zero money out of his pocket.


Multimedia:


Youtube

Apple Podcasts

Google Play

Facebook

Thank you for listening!