Ep.30 - How To Get PR and Use It To Build Your Business with Esther Kiss

In this episode, Majeed is joined by Esther Kiss to discuss how
to best position yourself for media interviews, exposure and use
that PR to build your business. 


 


Esther Kiss is the founder of Born To Influence, a boutique
publicity firm specializing in helping experts and personal
brands get more publicity, leads and sales. Her clients have been
featured on TV, in newspapers, magazines and on some of the top
podcasts in the world, resulting in millions of dollars in
additional sales. Esther has worked on campaigns in a variety of
industries from SaaS products, mobile apps and digital
information products to New York Times and other national
bestseller book launches to philanthropic projects.


 


Also In this episode:


How Esthers curiosity led her to the PR space

Getting clients

Can you DIY your PR strategy?

Diversify your relationships

Getting the gig

How to present your message

After the gig - sharing before, during and after

Building a reel

In-studio vs. Online interviews

Online video setup - backgrounds, lighting...

Getting the word out



 


Connect with Esther: 


https://borntoinfluence.com


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Connect with Expert
Speaker: https://www.expertspeaker.com


LinkedIn: https://www.linkedin.com/in/majeedmogharreban/


 Facebook: https://www.facebook.com/majeed.mogharreban


 Twitter: https://twitter.com/majeedm


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