Ep. 63 - Unlocking Sales Success with Joe Marcoux

In this episode of the Expert Speaker Podcast, host Majeed
Mogharreban welcomes Joe Marcoux, the Sales Sensei and founder of
the SOS Dojo. Joe shares his journey from relentless follow-up to
closing six-figure deals from the stage. With over two years of
strategic effort, Joe demonstrates how building strong
relationships, delivering liquid gold content, and having a
compelling offer can lead to incredible success. He also unveils
his unique Buyer’s Roadmap, a step-by-step guide to creating a
buying conversation that eliminates objections and drives
results.


Key Takeaways:


Relentless Follow-Up: Joe’s journey to closing
$110,000 in sales from the stage didn’t happen overnight. His
persistent follow-up, combined with adding value at every step,
was key to securing opportunities to showcase his expertise.


Strategic Speaking: Joe emphasizes the
importance of speaking to the right audience—those who can make
decisions. By focusing on the decision-makers at an event, Joe
maximized his impact and conversion rates.


The Buyer’s Roadmap: Joe introduces his Buying
Conversation Roadmap, which includes:



Compelling Offer: Ensure your offer is so good
that it’s hard to say no.


Building Rapport: Establish a connection with
your audience before diving into your pitch.


Discovery and Smart Goals: Understand your
client's specific, measurable, and achievable goals to tailor
your approach.


Creating Desire and Urgency: Use powerful
questions to evoke a strong emotional desire for the solution
you offer.


Temperature Checks: Throughout the
conversation, gauge the client’s readiness to buy and
confidence in the solution.



Tactics for Rebooking: Joe shares a simple yet
powerful tactic—handing out personalized thank you cards during
his presentations. This thoughtful gesture not only creates a
lasting impression but also leads to repeat speaking engagements.


Overcoming Objections: Joe’s SOS (Sales
Objection System) equips sales professionals with the tools to
handle objections confidently, ensuring that “no” often just
means “not right now.”


Notable Quotes:


“Networking is not net lunch; it’s net work. You have to put
in the work to build relationships that open doors.”

“I want to be a warrior in a garden rather than a gardener in
a war. Be prepared, but choose when to act.”



Connect with Joe Marcoux:


Visit SOS Dojo for more information.

Follow Joe on Instagram @sosdojo.

Connect with Joe on LinkedIn: Joe Marcoux.



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Speaker: https://www.expertspeaker.com


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