Memo to Brands: You Just Don’t Get Women Over 40

When it comes to marketing to women over 40, brands either don’t
see us, or don’t see us as we see ourselves. Why are so many
advertisers missing the mark? Erica Fite, a Co-Founder of Fancy,
a woman owned NYC ad agency that helps brands understand how to
market to women with a special expertise in women over 40, 50, 60
and beyond, shares her insights. They recently surveyed 500 women
over 40 who had a lot to say on this topic.


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