Prof. Dan Ariely, Duke University, on Investing in Human Capital

Can human capital drive portfolio returns? Listen to Jason Mitchell
discuss with Professor Dan Ariely, Duke University, about what a
human capital factor looks like; how incentives and the basic idea
of “feeling valued “are fundamental drivers behind employee
motivation; and why human capital can represent an overlooked
source of alpha. Dan Ariely is the James B. Duke Professor of
psychology and behavioural economics at Duke University. He is a
serial entrepreneur, co-founding several companies implementing
insights from behavioural science including BEwork, Genie,
Irrational Labs, Timeful, and Irrational Capital. Dan has written
many books, including three New York Times best-selling books:
Predictably Irrational, The Upside of Irrationality, and The Honest
Truth about Dishonesty. His most recent book is Misbelief: What
Makes Rational People Believe Irrational Things. Irrational Capital
applies workplace behavioural science, financial acumen, and deep
data science to capture the powerful connection between human
capital and stock performance. It is the first firm to
quantitatively capture the lift that strong corporate culture has
on a company’s stock price in an investable way.