From Negatives to Positives. Flip The Script on Customer Complaints with Marcia Tal of Tal Solutions.

"It's not only what each customer is telling you, it's what ALL
customers are telling you". 


GBD81 We continue our focus on data and privacy for US
and EU Cybersecurity Awareness Month (October 2019). This episode
gives the inside track on getting real financial value from a
better understanding of insights contained in the data that most
people consider in a negative way. Marcia Tal outlines how to use
Artificial Intelligence and Machine Learning to reveal unexpected
opportunities in customer complaints.


VISIT THE AICPA & CIMA CYBERSECURITY RESOURCE
CENTRE.


 


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How did you discover our podcast, where do you listen, and what
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WE DISCUSS:


* New understandings of how financial institutions can make
better use of their customer data.


* the predictive capabilities of enterprise data and advanced
analytics.


* How financial institutions can identify and implement new
revenue generating opportunities and impact their P&L.


* How to use Artificial Intelligence and Machine Learning to
reveal unexpected opportunities in customer complaints.


* Ways that accounting and finance professionals can go “beyond
disruption” by leveraging individual customer information.


 


OUR GUEST


Marcia Tal is the visionary of the
PositivityTech Intelligent Platform: The Science of
Transforming Negatives to Positives. The platform combines human
insights and advanced technology to uncover and enable strategic
growth opportunities hidden in customer complaints. With a
background in consumer banking, Marcia has spent her career
immersed in the intersection of voice of consumer and advanced
analytics. As Citigroup’s former EVP of Decision Management, she
built and ran a global function, bringing advanced analytic
capabilities to 30 countries. Connect with her on LinkedIn.


 


RESOURCES


* the PositivityTech Intelligent Platform.


* The AICPA & CIMA Cybersecurity Resource Centre


 


MORE ABOUT OUR PODCAST.


The Voices. These conversations with expert
guests are recorded by different members of the AICPA & CIMA
team from our offices around the world. While the sound quality
may vary, the insights will always be consistently useful.


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2019 Association of International Certified Professional
Accountants (AICPA & CIMA)