Understanding the Difference Between Brand and Direct Marketing

“Once you figured out the foundation of your business, then the
other pieces fall in place because you're very clear on your
company's purpose,” says host Deevo. As owners of a creative
agency, hosts Deevo and Lisa understand that social media can be
confusing for businesses to navigate. With this in mind, the
hosts answer the most common question their clients ask them:
What is the difference between brand and direct marketing?


Before you can successfully market your business, you need to
understand the foundation of your business. You can think your
product is incredible, but if your brand doesn’t have a clear
message or purpose, consumers will not understand what you're
doing or why they should give you their money. Although it may
seem that all you need to do is design a logo or dump money into
Google ads, there is a lot more to brand and directing marketing
for a company to last.


Tune into this week’s episode of A Little Impolite Podcast for a
clarifying conversation on business marketing. Learn more about
the order of an effective marketing plan, why you need to hone
your company’s voice, and how you need to partner with the right
people to see results.


Quotes


• “It's like going into a marriage. You need to make sure that
you're partnering with the right person and that your voice is
still coming out.” (9:40 - 9:46) [Lisa]


• “The logos and all those things that people are selling you,
that's your brand design. Those do have critical functionality
for your business. Still, those don't come until you've sorted
out your brand messaging, value proposition, purpose, and
problems you’re solving. Once you figured out the foundation of
your business, then the other pieces fall in place because you're
very clear on your company's purpose.” (11:33 - 12:01) [Deevo]


• “Just because you love it and think it's perfect doesn't
necessarily translate to what your buyer wants. You have to be
able to craft a message that resonates with the person buying
your product.” (19:40 - 19:52) [Deevo]


• ‘If you're only putting your money into direct marketing, and
you don't have any brand messaging or clarity or purpose behind
it, it's not a sustainable model.” (25:07 - 25:16) [Deevo]


• “We're in a time frame where we can use all of the great social
media aspects at our disposal, branding, direct marketing, all
those things that have the opportunity to launch our businesses
quickly. And if done right, we can be in that productive stage
right away.” (35:21 - 35:39) [Lisa]


Links

Connect with A Little Impolite:


Deevo Instagram | @fusionphotog


Lisa Instagram | @lisastaffphoto


Business Instagram | @sproutconnectors


YouTube: https://www.youtube.com/channel/UCn4C58U6MRnBaJP8NOknYHg


Apple Podcasts:
https://podcasts.apple.com/us/podcast/mind-body-business/id1360851323


Podcast production and show notes provided by HiveCast.fm