From Like to Love: The Power of Brand Storytelling with Shoot and Share CEO Trevor Houghton

In this episode of A Little Impolite, Deevo speaks with Trevor
Houghton, CEO of Shoot and Share, to explore the concept of
making a company or product likable through storytelling. They
discuss how to craft a brand story that captures the essence of a
business, connects with customers, and creates long-term loyalty.


Through their conversation, listeners will gain insights into the
key elements of effective storytelling, such as understanding
your audience, defining your brand's personality, and creating a
narrative that resonates emotionally. Deevo and Trevor also share
examples of brands that have successfully used storytelling to
stand out in crowded markets, as well as tips for businesses of
all sizes on how to leverage the power of storytelling to create
a lasting connection with customers.


Whether you're a small business owner looking to differentiate
yourself from competitors or a marketer seeking to make a brand
more relatable, this podcast provides valuable insights on how to
use storytelling to make a lasting impact on your audience. Tune
in and learn from the experts on how to create a brand story that
engages customers and sets your business apart.