Branding and Marketing Unleashed: Mastering the Trends Shaping the Future

In this episode of The Little Impolite Podcast, join Deevo as he
delves into the transformative world of branding and marketing
over the past two decades. As technology and consumer preferences
shift, the landscape has experienced monumental changes. Deevo
breaks down eight crucial developments, including the rise of
social media, data-driven decision-making, and personalization.


As a small business owner, it's essential to harness these trends
to stay ahead of the curve. Deevo shares practical advice on how
to capitalize on these opportunities, such as using social media
mindfully, prioritizing customer experience, and mastering the
art of storytelling. This episode also highlights the importance
of social and environmental responsibility, innovation, and
adaptability in today's fast-paced business world.


Tune in to this insightful episode of The Little Impolite Podcast
as Deevo equips you with the knowledge and tools to thrive in the
ever-evolving world of branding and marketing!





TIMESTAMPS:


Data-driven marketing [02:58]: Deevo 1 discusses how companies
use data to inform their decisions on how they market and brand
to consumers, and how small business owners can do the same.


Omnichannel marketing [05:23]: Deevo 1 talks about how companies
use data to market to different segments and populations across
various channels, and how it has changed branding and marketing.


Increased use of technology [07:01]: Deevo 1 discusses how
technology has revolutionized the way companies brand and market
their products and made it easier for them to reach a larger
audience and interact with customers in real time.


Influencer Marketing [08:17]: The rise of influencer marketing
due to technology and how it has changed the game for small
business owners.


Using Technology for Branding [09:10]: Tips for small business
owners to use technology to support their brand and establish a
strong presence on multiple channels.


Creating a Seamless Customer Experience [11:30]: Using technology
to create a personalized and engaging customer experience from
initial contact to post-purchase.


Data-Driven Decisions [14:10]: The importance of using data and
analytics to inform branding and marketing decisions, and how it
can help engage with customers and improve their experience.


Understanding Your Buyer [15:41]: The importance of understanding
buyer's habits and preferences, and how small business owners can
outsource data management to create an ideal buyer profile.


Customer Experience [16:37]: The importance of customer
experience as a key differentiator in modern marketing, and how
small business owners can invest in creating a personalized
experience for every customer.


Omnichannel Marketing [19:03]: The importance of embracing
omnichannel marketing and creating a seamless customer experience
across all touchpoints, and how small business owners can hire a
social media manager to revamp their social media presence.


AI and Data Interpretation [20:47]: The potential benefits and
risks of using AI in a conscious and customer-driven capacity to
help grow businesses, and how AI can be used to interpret data in
a more in-depth way.


Customized experiences and products [31:34]: Small brands can
differentiate themselves by offering personalized experiences and
products that speak to their ideal buyer, such as in-store events
and targeted email campaigns.


Partnering with like-minded organizations [37:15]: Small brands
can partner with like-minded organizations, such as nonprofits,
community organizations, and local businesses, to exhibit social
responsibility and expand their reach. Deevo 1 shares a personal
example of working with a local businesswoman.


Networking Event [38:08]: Amy organized a networking event to
sell a house, partnering with like-minded organizations to bring
value to each other.