Building a Personal Brand That Resonates with Your Audience with Branding Expert Yamilca Rodriguez

️NEW EPISODE ALERT️


In this week's episode of A Little Imolite, Deevo sits down with
Yamilca Rodriguez, a personal branding expert, to talk about the
importance of personal branding and understanding one's audience.


Have you ever noticed how different schools use unique branding
tactics to attract students? Deevo shares his observations from
visiting colleges with his daughter, highlighting the importance
of branding and marketing in our daily lives.


Yamilca emphasizes the importance of strategy and execution in
branding, especially when it comes to personal branding. She
explains how individuals can strategically position themselves as
experts in their field by leveraging their unique strengths and
understanding their audience's needs.


The conversation also touches on the importance of self-awareness
and understanding one's archetype in order to attract the right
clients and build a successful business. The episode provides
valuable advice on personal branding and highlights the
importance of empathy and connection in building successful
relationships with clients.


Tune in to this episode for valuable insights and advice on
personal branding, and learn how to strategically position
yourself for success! Listen now on Apple Podcasts, Spotify,
Google Podcasts, Stitcher, or iHeartRadio. #personalbranding
#brandstrategy #marketingtips #entrepreneurmindset
#podcastersofinstagram #littleandpolite





Where can you find more of Yamilca?


Facebook
: https://www.facebook.com/yamilcarodriguezbranding/


Instagram: https://www.instagram.com/yamilcarodriguezbranding/


LinkedIn:  https://www.linkedin.com/in/yamilcarodriguez/


Twitter: https://twitter.com/ms_yamilca


Pinterest: https://www.pinterest.ph/rodriguezyamilca/


Website: www.bespokebranding.io





Keynotes from the show:


Personal and Business Branding
[00:00:45] Deevo shares a story about his
daughter's college search and how two schools had completely
different branding approaches to attract students.


Observations of the Two Schools
[00:02:19] Deevo shares his observations of the two
schools, one in the mountains and the other in a thriving city,
and how their branding tactics were centered around their
environment and student body.


Distinctive Branding Approaches
[00:06:02] Deevo discusses how both schools had
distinctive branding approaches to attract the type of student
they were seeking, and how this is important for personal and
business branding to understand and cater to their audience.


Understanding Branding [00:09:45] Deevo and
Yamilca discuss the common misconception that branding is just a
logo and the importance of understanding the ecosystem of a
brand. They also talk about the importance of telling your own
story and being true to yourself.


The Brand Character [00:11:07] Yamilca
explains her concept of brand characters and how they help
individuals exude their unique qualities to attract the right
people.


Yamilca's Background and Inspiration
[00:12:10] Yamilca shares her background, including
her experience working at Procter and Gamble, and how she became
interested in understanding culture and people. She also talks
about how she discovered the concept of archetypes and used it in
her branding projects.


Brand Therapy [00:14:49] Yamilca talks
about how she became a brand therapist and how she helps clients
understand their brand ecosystem.


Career Paths [00:15:55] Deevo and Yamilca
discuss their different career paths and how they ended up in
their respective fields.


Industrial Design [00:17:17] Yamilca talks
about her background in industrial design and how it led her to
the branding world.


Working at Procter & Gamble
[00:18:54] Yamilcatalks about how she got a job at
Procter & Gamble and what it was like to work there.


Intersection of Personal Branding and Storytelling
[00:31:12] The importance of storytelling in
personal branding and customer experience, using the 12 steps of
the story as a framework.