How to Bring a Level of Humanity to a Real Estate Transaction

Today I want to discuss humanizing a real estate
transaction by taking a look at something that happens all
the time in real estate: writing a letter to the
seller.

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Happy holidays, everyone! We hope you have a wonderful end
of the year and a great start to 2020.

Oftentimes, a buyer will tell me that they’re going to make
an offer on a home and that they want to write a letter
accompanying the offer to show the sellers that they’re
sincere about purchasing their home. I think that’s a great
idea, and I usually recommend that they go for it.

However, if I know that the buyer plans to submit a lowball
offer and that doing so will only cause the accompanying
letter to enrage the seller, I may caution against it. That
will only send conflicting messages to the seller.




Adding a human element can often really push
things along.



Sometimes, for both buyers and sellers, it’s just about
the money. Other times, it’s also about the people.
That’s the interesting part of our business: It’s
about the people as much as it’s about the money. A
home is a commodity that goes up and down with the ebb of
the market, but it’s also an emotional purchase and sale.
Those are aspects that we in the business need to keep in
balance, which we do when we advise a seller to review
and take seriously a letter submitted by a buyer or
advise a buyer to write and submit a letter with their
offer.

Recently, one of our buyers submitted a strong offer
alongside a wonderful letter, and we believe that it
really helped to bind the buyer and seller together in
that transaction, bringing it all down to a human
level.

Sometimes, as agents, we need to take a step back from
the process and allow the buyer and seller to connect.
Oftentimes, this helps things to go smoothly. We don’t
always do this since it can only create animosity, but
adding a human element can often really push things
along.

If you have any questions about writing a letter to a
home seller or anything else to do with real estate,
don’t hesitate to reach out to us. We look forward to
working with you soon.