S1E22: From Fortune 100 to Laptop Lifestyle with Farnoosh Brock - Part 1

In this interview on the Start Anew Show, Farnoosh Brock of
prolificliving.com shares her story of of quitting her 6-figure
Fortune 100 job to starting her own business. She is very
transparent with how she felt about her 1st career, how her 2nd
act career evolved from a passion project, the time and effort it
took to replace her old income, the twists and turns including
how her first product bombed.


Farnoosh talks about her boredom and frustration with her 9-5
that progressed over the years. The subtle sings of discontent
had been there for a while but it was around her 8 year mark in
her corporate career, when she was the most successful she had
been but also felt the most unfulfilled. Can you relate to that
feeling? What do most of us do in times like this, we go into
escapism mode and binge on Netflix but not Farnoosh!


Farnoosh created productive distractions for herself by starting
a few new hobbies such as writing, dancing and yoga. One of these
new hobbies was to start a few hobby blogs in 2008. Her blogging
experience turned out to be a breath of fresh air. She was really
enjoying writing and her readers were responding very well to it
and she was growing an online following.


It was in the summer of 2010 that she attended Blogworld in Las
Vegas. The speakers at this event opened her eyes to the
possibilities with blogging, social media and the ‘underworld of
online business’. This is where true inspiration and
determination found its place in her mind and heart. She came
back from Blogworld 2010, with a dream, a vague plan and a
determination to go after her dream to become her own boss and
start an online business.


In the months that followed, she continued to work in her 9-5 but
she no longer saw it as a career, she saw it as a job. While she
still performed well at her job with great work ethic, she held
back on evening socials and going over and beyond like she had in
the past. The biggest mind shift was that she stopped looking at
her blog as a hobby but instead she started treating it as side
business, a side hustle.


She immersed herself in the world of online business and social
media, learnt a lot, implemented a lot and started growing her
blog based business. One of her earliest strategies was to focus
on turning her blog readers into subscribers and building a
relationship with them. With her husband, they agreed to halve
their living expenses so she could quit her job and start working
on her business full time. And only 6 months after the fateful
summer in Vegas, she did! She screwed her 9-5!


The rest as they say is history!


Tune into the episode to find out about the diverse projects
Farnoosh worked on in her first year in the business to create
multiple revenue streams and how they opened doors for more
opportunities.


Click to view: show page on Awesound