Build Your Platform/List With Live Video Using Facebook Live & Periscope with Mike Stewart

Welcome to Real Fast Results!  We have a great show lined up
for you today.  I have my good buddy, and mentor, Mr. Mike
Stewart.  We’re here to chat about something that’s cutting
edge.  If you want to develop your business so that you are
“head and shoulders” above what your competitors are doing, or are
willing to do, then you’re in the right place. 
Throughout this episode, we’ll be talking about building up
your platform, your list, and the ways that you connect with the
market you serve.  More importantly, you’re going to
learn how to go about doing this with live video! Mike Stewart has
over 40 years of commercial/television experience and
production.  He definitely knows how to produce quality
television.  I really do appreciate Mike taking the time to
help share his expertise with us. Take it away, Mike! Embrace Live
Video My passion is helping the world understand how audio
and video is now being transmitted into people’s
pockets.  The result that I feel people should take
away from this podcast is that getting content to your community
and your audience has never been easier or faster.  There’s
also never been a bigger reach than there is today. You have to
understand that when I got my start, there was no Internet to turn
to.  We are living in a very exciting time when it comes to
communicating with audiences, especially since the principles of
television haven’t changed and the production standards haven’t
changed.  The pipeline has changed.  Forty years ago,
even if you had millions or billions of dollars that it took to pay
for the technology and the team you needed to get your message
heard around the world, most people wouldn’t even have had the
opportunity.  Nowadays, for less than the cost of a
few bottles of wine or a trip to a fine restaurant, you could
broadcast your content, in high definition, to the world.
Your message can simply fall into the pockets of individuals who
can follow you, like you, trust you, and ultimately, become paying
customers of yours.  That’s why it’s an exciting time, and
it’s not about just live video either.  It’s just that the
makers of this technology, such as Facebook, Periscope, and so
forth, all see that this pipeline is the way that human beings
should receive the content.  The Principle of Television says
that once you have built an audience, then you have the ability to
advertise, which in turn results in profits, connections, and
business.  You should embrace live
video.  It’s a powerful opportunity that is staring
people in the face, and yet, most people don’t even realize that
it’s there for the taking. Implementation Steps First and foremost,
you need to understand that live video is based around mobile
technology (i.e. Smartphones & tablets).  We’ve had online
video for over 15 years now, but that required a desktop computer
or a laptop.  Today, we have what’s called Smartphones, but
let’s call it what it is.  It’s really a computer, but in
fact, the Smartphones of today are 10 times more powerful
than the computer that got people on the moon.  So, you’re
carrying around an extremely potent device in your
pocket.  Step 1 – Download Free Apps The very
first step that you need to take is to download the free apps that
will allow you start practicing. If you’ve never gone live
before, this is a big road block.  You have to get over the
fact that you’re looking into a camera and talking to people. 
You’ll need:

Facebook app

Facebook Pages Manager app

Periscope app

Blab app

YouTube Connect app

There are a lot of players in this pipeline, but the
principles of television are the same across the board.  In
other words, they are the same ones that were started back in the
1940’s, when television became the new pipeline for media and
advertising.  The great thing about this is that you
no longer have to go out and buy millions of dollars worth of
equipment.  You already own it. Not only do you have
the world’s most incredible camera in your pocket, you’ve got the
software given to you by companies like Facebook, YouTube, Google,
etc.  So, get started by practicing and getting comfortable
about being an expert and an authority in your market so that you
can talk into the lens of a camera.  That’s Step #1, and you
can start that right now at no cost.  If you are an
entrepreneur and you’re not doing this, you’re missing the
opportunity of a lifetime. Step 2 – Learn the Elements of
Television Step number two is to learn the elements of
television.  Anybody in the world could take a smartphone out
of their pocket and start creating a selfie video.  However,
to come across as a professional, you do need to know the elements
of television, which are actually very basic.  You
need to do a little bit of show-prep beforehand, and really think
about the content that you’re going to create.  What
problem are you going to talk about, and what solution are you
going to share with your audience?  Every successful radio and
television show since this industry began has had a staff of
writers and production people. They also always had a system in
place to ensure that they made the best show possible every time
they did one.  On top of that, they constantly strived to
improve what they were doing and up their game. Yes, it is
possible for you to turn on your camera and just start talking, but
you’re probably not going to build a very big audience this
way.  In real television and radio, if your ratings
are horrible, your show is going to get cancelled.  This is
why it’s important to begin with some show-prep.  You need to
think about specifics and make decisions accordingly.  For
instance, you may decide that every morning you are going to do a
live show at 9 am EST every Monday morning for 30 minutes, and each
week you are going to have incredible content that completely blows
people away, answers people’s questions, and provides them with
great solutions.  The minute you finish one show, you’ll need
to start prepping for the next one, and the next one, and so on.
I like to study late night television.  They are
constantly trying to have the best guests and the most awesome
routines.  Further, they create elements that become
familiar and are liked by their audience.  If you want to know
how to do this in the best possible way, you’ll want to study
highly rated television shows, and talk shows in particular. 
Take a close look at what they are doing because it’s all based on
principles that have been proven over the span of decades. 
Johnny Carson created the same late-night television format that
has worked for 50 years, and the reason it does work so well is
because people like it. I was fortunate enough, in 1980, to
produce a record for Ted Turner called “He Was Cable When
Cable Wasn’t Cool.”  Ted Turner… They used to call
him ‘The Mouth of the South’ because he was here from
Atlanta.  A guy named Bob Neal and Ted Turner hired me to
produce this record.  You can watch the video below. There’s
about a 3-second clip of me when I was 25 years old. [youtube
https://www.youtube.com/watch?v=9K0J12W0hcw?rel=0&showinfo=0]
It was the 1980’s… a long, long time ago, but I was amidst hearing
Ted Turner say something that we all need to pay attention
to.  He walked into the session that night and he said,”‘You
know what I’m going to do?  I’m going to build a 24-hour a day
news channel and put it up on satellite.” And, I sat there as a
25-year-old and said, ‘”Who’s going to watch the news 24 hours a
day?” I was young and dumb.  Ted Turner had had a vision for
CNN way back then, and I just downplayed it.   You know,
 TBS was Ted’s.  He bought the local TV station, Channel
17, which later became the Super-station, TBS.   And he
said, “You know?  We’ve got over 7 million subscribers to
WTBS.  That’s more than any local station in the United
States.’” I remember going, “Wow! Seven million people can watch
our local TV station.”  That didn’t mean they were watching…
that means the reach through cable, satellite networks and cable TV
subscribers were only 7 million people.  With podcasts, with
live Facebook, with Periscope, you have a reach right now, every
one of you, of 7 billion, plus, and growing. It took years of
marketing and consistency to get people to start tuning into
CNN.  It also took a lot of money, technology, and teams to
make this happen.  The different elements of television were
all implemented in order to make CNN the brand that it is
today.  It’s imperative that you have a vision and
that you plan out how to make that vision a reality if you want to
create anything lasting out of all of this.  Back in
1980, Ted Turner had the resources, the money, and the team to
reach the world via satellite.  That’s why it was called
“Cable News Network”.  That was the pipeline that only wealthy
people, like Ted Turner, could reach.  You can do it with a
$50 microphone and a computer today. Great Content Is the Key It’s
wonderful that this pipeline is now available to everyone. 
However, you have to remember that it was the content that
made the networks become hits.  It was the writing,
the prep work, and the forethought.  They thoroughly thought
about what their audience would embrace.  That’s what you need
to take away from this.  The pipeline has been given to you
for free, and the stars have come about using YouTube, podcasts,
and so on. The new horizon is going live. There are two big
benefits to going live.  The minute you’re done, your content
is done, and you can build an audience.  Eight o’clock on
Sunday nights, America used to tune into The Ed Sullivan
Show.  People flocked by the millions to view this show
because they knew that the show would have amazing content, as it
did each and every week.  That’s just one of many examples
that could be provided, but it does illustrate how a TV show can
capture people’s attention so well and make completely devoted fans
of them. You should strive to provide content that people
can depend on and enjoy with each show you produce. 
That means you’ll need to prep for your shows and you need to
consistently deliver quality content.  If you’re not willing
to commit to that, then the product that you produce won’t
last.  It’s all well and good to play around and publicize
silly, slightly entertaining content, like that which one sees on
social media all of the time nowadays.  If you want business,
however, you’re going to need to utilize some of the systems that
TV has been following for years. How to Prep for Shows and Provide
Consistency You’ve got to know your
audience.  In television and radio, they use focus
groups.  Basically, this is just a way to go about
interviewing the audience you are targeting and asking them what it
is that they want.  You can easily do this kind of thing
online now.  You can email people and survey them to
find out what they would like.  That’s show
prep.  When you know what your audience wants, you
can deliver those things with your content.  You might think
that you already know what they want, but you may be wrong. 
That’s why you need to survey them and ask them questions. The
entertainment industry is a slightly different animal.  They
use focus groups to try out different angles, and when they find a
winner, everyone copycats it.  The information you are
being provided today focuses on how business owners can use live
streaming and other forms of video content to share their expertise
and better reach their audience of potential clients and
customers.  There was a “blab” that interested
me.  An attorney was speaking with a social media
personality.  The social media person was asking the attorney
if it was legal to play music in his live streams.  This was a
very good show, because it answered questions that people had about
the legal aspects of copyrights. The makers of this show surely
crafted the content around questions that people were asking, and
addressing those needs was what made the show a hit with me and
most likely the rest of the viewers that day.  In fact, the
podcast episode that this very text is based upon addresses the
questions surrounding why live video was so important in this day
and age.  You can do the same with just about any topic. 
Find out what people want to know, and then get an expert to answer
those questions on your video, podcast, live streaming, etc.
Live video is the fastest and easiest way to create
content.  When you get good at going live, your
content will be done in the speediest way possible.  As I
mentioned earlier, I am big fan of late night television.  You
can learn a lot by watching these pros.  I went to watch David
Letterman about six times while they were shooting it. The main
purpose I had for attending was to watch how these shows are
made.  It took a team of 50 people, and these guys had the
process down.  The best part about it was that if the show
started at 4:30 pm, it was done by 5:30.  Since they pre-taped
these shows, if something major got screwed up, they could stop and
edit it out.  Still, 99 times out of 100, what happened within
that 60-minute time frame was what aired that night in the show’s
time slot. The magic of live television is that it’s fast
and the content requires no editing.  The minute
you’re done, you’re done.  Shows like this aren’t expected to
be perfect, and late night television is never scripted.  Part
of what’s so entertaining about it is that no one knows what’s
going to happen.  The host has a series of questions, and if
the people are good guests, the content will be good. 
I recommend that you watch what people do on these
successful TV shows and emulate that to the best of your
ability.  It’s also very important that you prep well
for your shows.  Just these two little tips will allow you to
surpass a large majority of your competition. It’s also
quite imperative that you stay consistent with your show,
especially when it comes to how you schedule your
episodes.  Of course, when and for how long you host
your shows is totally up to you. However, I recommend having a show
that’s no less than 15 minutes long, held once a week. 
Remember, one of the reasons why The Ed Sullivan Show was so
successful was because people knew it was going to come on at the
same time each week, and people made sure that they were there to
view it.  A big difference between one of these types of shows
and one of your own is that you can monetize your own show better
than CBS could back in the day because there’s much less overhead
involved for you nowadays. Another advantage that we have today is
that live streaming allows for more interaction.  You can’t
really interact with most television shows, but with live
streaming, you are able to submit questions, make comments, and
even shape what goes on in the show to a certain degree.  You
can even challenge what’s being said.  This helps to make
these types of shows even more entertaining and informative. Types
of Microphones A different type of advantage that we have
today is that you can purchase studio-quality equipment very
inexpensively.  A good place to find great
microphones, in particular, is Sweetwater.com.  If you don’t
have much of a budget, that’s okay.  You can still call a rep
and let them know what your budget is.  There are so many
different microphones out there, and you can find them available at
all types of different price ranges.  Many of the
inexpensive ones are still high-quality and can do just about as
good of a job as the more expensive ones. Now, you don’t
want to use a poor-quality microphone for your videos, live
streaming, etc.  One of my favorite types of microphones is
the Apogee iPad/iPhone mic.  It is built and designed to plug
directly into your Apple mobile devices.  This microphone
costs around $200, but it’s as good as any studio microphone I’ve
ever used.  No matter what you decide to use, don’t
skimp on buying a good-quality mic.  Again, there are
some cheaper versions that work just as well as the more expensive
ones, but you should really take some time to shop around and make
sure that you are getting something that will give you the best
quality sound. The iRig HD is also a quality mic that you can
use.  You can plug it into your computer’s USB port or even
into your iPad or iPhone.  One of the things that makes this
particular mic so great is that it’s very forgiving, meaning that
it really only picks up your voice, even if there’s a lot of
background noise going on.  You know, you’re never going to
eliminate that completely, but for the most part, your voice comes
through clearly and a lot of the background noise is eliminated.
How to Get Started Keep in mind that you don’t have to use a great
microphone to practice.  The built in microphones on most
smart devices are very good.  One thing that you might
try is practicing on Facebook Live because you can do this by
yourself and not have to go public until you get
comfortable.  You can start right now by using your
smartphone and Facebook Live to practice.  Also, if you don’t
have a business page on Facebook, you should build one today. 
It’s okay to use your regular profile to be social, but you’ll need
a business page if you want to be professional.  Then, you can
start streaming live to that page or to a closed business group for
practice. Practice privately and look at your
results.  You can also practice in front of an open
group or send your streaming video to an event page, if you
like.  All of these things are free to use on Facebook, and if
you send your streaming to a closed group or a business page with
no one on it yet, you can practice privately.  This is a great
way to start.  For your first step, you’ll want to get
the Facebook Pages Manager app so that you can set up a business
page and practice live streaming to it. The Facebook app
is a wonderful app to use for this because it allows you to switch
between the cameras in your phone.  A mistake that
people make a lot in their live streaming is that they are
constantly on camera.  That’s not quality
filming.  If you’ve ever paid attention to the camera work as
you watch TV, then you know that the visual is constantly changing,
even on talk shows and the news.  The cameras never stay on
the same image for more than 10 seconds.  Our eyes get tired
of seeing the same image for any longer than that, so you should
always switch between images and angles every 7-10 seconds, at the
most.  That’s a television principle that you need to follow.
When you are filming with a mobile device, you should never
hold it in your hand as you do so.  Keep that in mind
as well.  Use some sort of selfie stick, tripod, or
mount.  It’s okay to take a selfie photo, but selfie videos
look unprofessional.  When you try to hold a camera as you’re
filming, it shakes too much.  This is true for even the
steadiest-handed people.  You don’t want to make your audience
members nauseous, so get some sort of mount for your camera. 
These are dirt-cheap and can help you to make much better-looking
videos.  One tool that you might try is the iPad Tablet
Mount.  You can attach any tablet to this tripod, regardless
of the size. Part of your prep-work is going to be setting
up a nice background for your shoot.  You can shoot
your video or live stream recording in an office setting or
something like that, but it needs to be clean and well-lit. 
You should have lighting on your face, and there shouldn’t be too
many shadows lurking in the background.  Again, you should
also be free of the camera you are using, not trying to hold it
yourself.  You really can just use your cell phone to do this
sort of thing, if you’ll just invest in a couple of little tools to
make your video quality a bit better. Again, all of this advice is
based upon television principles that have been around since the
40’s.  There are five elements of television that I like to
teach people.  If you’re not using these, then your videos
will be lower quality than most television programs. 
The elements you need to apply are:
Changing Scenes – Never focus on a single image
for any length of time. Watch 60 Minutes. When someone talks, the
camera switches to the next guy, and then it goes back to the
interviewer.  After that, the camera may move to a cutaway
shot.  The view is constantly changing. Good,
Close-Mic Audio – Many people make the mistake of being
too far from the microphone, and this makes the audio sound poor
and echoic. Lower Third Text – This just means
that any text you use should be located within the lower-third
portion of the screen. Music – You should include
theme songs, musical transitions, and the like in your videos and
streams. The only trick to this is that you have to use
royalty-free music or music you have a license to. Sound
Effects – People forget how powerful sound effects can be.
Things like the chirping of crickets at night are little things
that no one pays attention to, but subliminally at least, they make
a difference.  Movie and television producers painstakingly
take the time to create that illusion of reality with sound.
There are ways that you can include all five of these in
your live streams in order to make the best-quality content
possible.  If you weren’t aware of these things, now
you are.  You can’t say that you didn’t know about them.
Connect with Mike You can actually go to
MikeStewartPodcast.com.  Mike’s podcast is all about audio and
video strategies that people can use to make better audio and
television for the Web.  Also, Mike Stewart, Jeff Herring, and
Daniel Hall all did a webinar together where they talked about a
lot of this same stuff.  During the webinar, these men demoed
several different apps.  You should check this out if you’re
interested in learning more about how to create live streams
professionally. Daniel's Real Fast Results Tips: Live Video

Study late night talk shows

Practice using the Apps Mike recommends

Prep for your show

Invest in a good microphone

How To Do Live Video Training [youtube
https://www.youtube.com/watch?v=9njt-By2yzQ?rel=0&showinfo=0]
Click Here For More Info   Resources Free
Apps: Facebook app iOs Click Here  | Android Click
Here Facebook Pages Manager app Periscope app Blab app YouTube
Connect app (still in the development as of publication date)
Video Equipment: Sweetwater.com iPad Tablet
Mount Recommended Microphones: Apogee iPad/iPhone
mic iRig HD Real Fast Results Community If you are diggin’ on this
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http://www.realfastresults.com/results. As always, go make results
happen!